Below is the tentative Event Schedule for the 2016 Olin Sports Business Summit, the kickoff event ahead of the 2016-17 Joseph S. Lacob Business of Sports Speaker Series.
7:30 AM - 8:00 AM.........Continental Breakfast
8:00 AM - 8:10 AM.........Welcome from Olin Business School
8:10 AM - 8:50 AM.........PANEL 1 - THE OLE' COLLEGE TRY
Operational and Branding Issues in Collegiate Athletics
Panelists: Ross Bjork (Ole Miss), Joe Castiglione (University of Oklahoma ), Erin McDermott (University of Chicago), and Janet Oberle (St. Louis University)
Moderator: Amy Huchthausen (America East)
9:00 AM - 9:40 AM.........PANEL 2 - BUILDING AN NBA CHAMPION
The Ascension of the Golden State Warriors
Panelists: Kirk Lacob (Golden State Warriors), Kent Lacob (Santa Cruz Warriors)
Moderator: Patrick Rishe (Washington University)
9:50 AM - 10:30 AM..... PANEL 3 - LEGAL EAGLES
Panelists: Bill Squadron (Wash U), Bob Wallace (Thompson Coburn), Bret Kanis (Hightower Law), Darren Heitner (Heitner Legal / Forbes)
Moderator: Mike Barnes (Anders CPA)
10:40 AM - 11:10 AM......PANEL 4 - FOOTBALL AND VIRTUAL REALITY
Presenter: Derek Belch (Co-Founder and CEO, STRIVR)
Moderator: Patrick Rishe, Washington University
11:20 AM - 12:00 PM....PANEL 5 - THE BUSINESS OF BUILDING A SPORTS LEAGUE
Panelists: Nick Sakiewicz (National Lacrosse League)
Moderator: Steve Horowitz (Inner Circle Sports)
Noon - 12:40 PM......LUNCH (Box lunches to be served)
12:40 PM - 1:10 PM.......PANEL 6 - ENHANCING SPORTS CONSUMPTION
Using Data to Enhance TV Viewing Experience
Presenter: Doug Kreider, Sportvision
Moderator: Mike Mondello, University of South Florida
1:20 PM - 2:00 PM..........PANEL 7 - GO BIG OR GO HOME
Sports Operations and Business Development
Panelists: Keith Bruce (SB 50 Host Committee), Peter Sadowski (Las Vegas NHL Franchise)
Moderator: Mike Mondello (University of South Florida)
2:10 PM - 2:50 PM.........PANEL 8 - BRAND BUILDING
The Evolution of a Sports Franchise
Panelists: Rick Schlesinger (Milwaukee Brewers) and Bill Mendel (Mendel Communications)
Moderator: Patrick Rishe (Washington University)
3:00 PM - 4:15 PM..........PANEL 9 - BRAND-TASTIC
Sports Branding and Sponsorships
Panelists: Zaileen Janmohamed (GMR Marketing), Russell Scibetti (KORE Software,
Ed O'Hara (SME Branding)
Moderator: Mike Mondello (University of South Florida)
