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Records Found: 152
For: Topic=marketing  

2013-11-001:  Journal: The Effect of Price on Preference Consistency Over Time
  Author(s): Lee, Kelly
  Date: (conditionally accepted)
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2012-07-001:  Journal: Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products
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  Author(s): Goodman, Joseph | Irmak, Caglar
  Date: (Forthcoming)
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2013-02-006:  Journal: Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products
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  Author(s): Goodman, Joseph | Irmak, Caglar
  Date: February 2013
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2012-08-004:  Journal: Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences
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  Author(s): Goodman, Joseph | Malkoc, Selin
  Date: December 2012
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2012-05-001:  Journal: Choosing for Here and Now vs. There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences
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  Author(s): Goodman, Joseph | Malkoc, Selin
  Date: December 2012
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2012-10-002:  Journal: Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives
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  Author(s): Malkoc, Selin
  Date: July 2013
  Topic Area(s): Marketing
  Publication: Journal of Consumer Psychology
 
2012-08-008:  Other: Matching With The Stars: Assessing Brand Personality Fit in Celebrity Endorsements. Working paper
  Author(s): Zamudio, César
  Date: August 30, 2012
  Topic Area(s): Marketing
 
2012-08-007:  Other: The Many Facets of Brand Equity: Evidence from Relational Markets, Working paper
  Author(s): Haruvy, Ernan | Wang, Yu | Zamudio, César
  Date: August 30, 2012
  Topic Area(s): Marketing
 
2012-08-006:  Journal: Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market
  Author(s): Haruvy, Ernan | Wang, Yu | Zamudio, César
  Date: Revise and resubmit
  Topic Area(s): Marketing
  Publication: Journal of the Academy of Marketing Science
 
2012-07-002:  Journal: Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty
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  Author(s): Broniarczyk, S. | Goodman, Joseph | Griffin, J. | McAlister, L.
  Date: (Forthcoming)
  Topic Area(s): Marketing
  Publication: Journal of Consumer Psychology
 
2013-01-012:  Journal: Winning the Battle but Losing the War: The Psychology of Debt Management
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  Author(s): Ariely, Dan | Ayal, Shahar | Cryder, Cynthia | Moty, Amar | Rick, S. I.
  Date: 2011
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2013-01-011:  Journal: Responsibility: The Tie that Binds
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  Author(s): Cryder, Cynthia | Loewenstein, G.
  Date: 2012
  Topic Area(s): Marketing
  Publication: Journal of Experimental Social Psychology
 
2013-01-010:  Journal: The Donor Is in the Details
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  Author(s): Cryder, Cynthia | Loewenstein, G. | Scheines, Richard
  Date: 2013
  Topic Area(s): Marketing , Organizational Behavior
  Publication: Organizational Behavior and Human Decision Processes
 
2012-02-002:  Journal: Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples
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  Author(s): Cheema, Amar | Cryder, Cynthia | Goodman, Joseph
  Date: (Forthcoming)
  Topic Area(s): Marketing
  Publication: Journal of Behavioral Decision Making
 
2011-11-008:  Journal: The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective
  Author(s): Barone, Michael J. | Roy, Tirthankar
  Date: 2010
  Topic Area(s): Marketing
  Publication: Journal of Consumer Psychology
 
2011-11-007:  Journal: Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
  Author(s): Barone, Michael J. | Roy, Tirthankar
  Date: 2010
  Topic Area(s): Marketing
  Publication: Journal of Marketing
 
2011-10-012:  Journal: The Structure and Intensity of Emotional Experiences: Method and Context Convergence
  Author(s): Mano, Haim
  Date: 1991
  Topic Area(s): Marketing
  Publication: Multivariate Behavioral Research
 
2011-10-011:  Journal: Judgments Under Distress: Assessing the Role of Unpleasantness and Arousal in Judgment Formation
  Author(s): Mano, Haim
  Date: 1992
  Topic Area(s): Marketing
  Publication: Organizational Behavior and Human Decision Processes
 
2011-10-010:  Journal: Multiattribute Choice and Affect: The Influence of Naturally Occurring and Manipulated Moods on Choice Processes
  Author(s): Lewinsohn, S. | Mano, Haim
  Date: 1993
  Topic Area(s): Marketing
  Publication: Journal of Behavioral Decision Making
 
2011-10-009:  Journal: Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
  Author(s): Mano, Haim | Oliver, R.L.
  Date: 1993
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2011-10-008:  Journal: Risk Taking, Framing Effects, and Affect
  Author(s): Mano, Haim
  Date: 1994
  Topic Area(s): Marketing
  Publication: Organizational Behavior and Human Decision Processes
 
2011-10-007:  Journal: The Influence of Pre-Existing Negative Affect on Store Purchase Intentions
  Author(s): Mano, Haim
  Date: 1999
  Topic Area(s): Marketing
  Publication: Journal of Retailing
 
2011-10-006:  Journal: Impacts of Competitive Position on Export Propensity and Intensity: An Empirical Study of Manufacturing Firms in China
  Author(s): Fung, H. | Gao, G. | Lu, J. | Mano, Haim
  Date: 2008
  Topic Area(s): Marketing
  Publication: Chinese Economy
 
2011-10-005:  Journal: Inherent Biases in Decision Support Systems: The Influence of Optimistic and Pessimistic DSS on Choice, Affect, and Attitude
  Author(s): Korhonen, P. | Mano, Haim | Stenfors, S. | Wallenius, J.
  Date: 2008
  Topic Area(s): Marketing
  Publication: Journal of Behavioral Decision Making
 
2011-08-003:  Other: Impact of Consumer Reviews and Ratings on Sales, Prices, and Profits: Theory and Evidence
  Author(s): Jiang, Baojun | Wang, B.
  Date: 2008
  Topic Area(s): Marketing
  Description: Proceedings of the 29th International Conference on Information Systems (ICIS)
 
2011-08-002:  Journal: Firm Strategies in the 'Mid Tail' of Platform-Based Retailing
  Author(s): Jerath, K. | Jiang, Baojun | Srinivasan, K.
  Date: 2011
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2010-07-001:  Journal: The Effect of Decision Order on Purchase Quantity Decisions
  Author(s): Dhar, Ravi | Nowlis, Stephen | Simonson, Itamar
  Date: Forthcoming
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2012-02-001:  Journal: Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences
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  Author(s): Bettman, James R. | Malkoc, Selin | Zauberman, Gal
  Date: 2010
  Topic Area(s): Marketing
  Publication: Organizational Behavior and Human Decision Making
 
2011-10-017:  Journal: When More Alternatives Lead to Less Choice
  Author(s): Kuksov, Dmitri | Villas-Boas, J. Miguel
  Date: 2010
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2011-10-016:  Journal: Pricing, Frills, and Customer Ratings
  Author(s): Kuksov, Dmitri | Xie, Ying
  Date: 2010
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2012-01-003:  Journal: Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?
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  Author(s): Goodman, Joseph | Irwin, Julie R. | Nicolao, Leonardo
  Date: August 2009
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2009-06-015:  Chapter: Uncertainty
  Author(s): Cryder, Cynthia | Lerner, J.
  Date: In Press
  Topic Area(s): Marketing
  Publication: Short summary for The Oxford Companion to the Affective Sciences
  Editor: D. Sander and K. Scherer
  Publisher: Oxford University Press
 
2009-06-014:  Journal: Tightwads and Spendthrifts
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  Author(s): Cryder, Cynthia | Loewenstein, G. | Rick, S. I.
  Date: 2008
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2009-06-013:  Journal: Misery is not miserly: Sad and self- focused individuals spend more
  Author(s): Cryder, Cynthia | Dahl, R. E. | Gross, J. J. | Lerner, J.
  Date: 2008
  Topic Area(s): Marketing
  Publication: Psychological Science
 
2009-06-012:  Chapter: Deterministic and Stochastic Forecasting of Marketplace Competition
  Author(s): Bridges, E. | Ensore, K. | Norton, John
  Date: 1997
  Topic Area(s): Marketing
  Publication: Advances in Business Management and Forecasting
  Editor: Kenneth D. Lawrence and Michael D. Geurts
  Publisher: Greenwich, CT: JAI Press, Inc.
 
2009-06-011:  Chapter: The Application of Means-End Theory in Industrial Marketing
  Author(s): Norton, John | Reynolds, Thomas J.
  Date: 2001
  Topic Area(s): Marketing
  Publication: Understanding Consumer Decision-Making: Application of the Means-End Perspective to Marketing and Advertising Strategy
  Editor: Jerry Olson and Thomas J. Reynolds
  Publisher: Erlbaum
 
2009-06-010:  Journal: Integrating R&D and Marketing: A Comparison of Practices in the Japanese and American Chemical Industries
  Author(s): Norton, John | Parry, M. | Song, X-X
  Date: February 1994
  Topic Area(s): Marketing
  Publication: IEEE Transactions on Engineering Management
 
2009-06-009:  Journal: Forecasting the Number of Competing Products in High-Technology Markets
  Author(s): Bridges, E. | Ensore, K. | Norton, John
  Date: November 1993
  Topic Area(s): Marketing
  Publication: International Journal of Forecasting
 
2009-06-008:  Journal: Evolution of Technological Generations: The Law of Capture
  Author(s): Bass, F.M. | Norton, John
  Date: Winter 1992
  Topic Area(s): Marketing
  Publication: Sloan Management Review
 
2009-06-007:  Journal: Optimal Timing of Incremental Innovation
  Author(s): Norton, John | Wilson, Lynn O.
  Date: Winter 1989
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2009-06-006:  Journal: A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High Technology Products
  Author(s): Bass, F.M. | Norton, John
  Date: September 1987
  Topic Area(s): Marketing
  Publication: Management Science 33, 9
 
2010-09-015:  Journal: Speed of Replacement: Modeling Brand Loyalty Using Last Move Data
  Author(s): Che, Hai | Seetharaman, Seethu
  Date: June 1, 2009
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-016:  Journal: Price Competition in Markets with Consumer Variety Seeking
  Author(s): Che, Hai | Seetharaman, Seethu
  Date: May 1, 2009
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2010-07-002:  Journal: Opportunity Cost Neglect
  Author(s): Dhar, Ravi | Frederick, Shane | Novemsky, Nathan | Nowlis, Stephen | Wang, Jing
  Date: 2009
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2010-07-003:  Journal: The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
  Author(s): Mandel, Naomi | Morales, Andrea | Nowlis, Stephen | Scott, Maura
  Date: October 2008
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2009-03-009:  Journal: Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball
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  Author(s): Lewis, Michael
  Date: (2008)
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-017:  Journal: Too Close to be Similar: Product and Price Competition in Retail Gasoline Markets
  Author(s): Iyer, Ganesh | Seetharaman, Seethu
  Date: September 1, 2008
  Topic Area(s): Marketing
  Publication: Quantitative Marketing and Economics
 
2010-07-004:  Journal: A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
  Author(s): Nowlis, Stephen | Shiv, Baba | Wadhwa, Monica
  Date: August 2008
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2008-07-016:  Journal: Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability
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  Author(s): Malkoc, Selin | Ulu, Canan | Zauberman, Gal
  Date: 2005
  Topic Area(s): Marketing
  Publication: Psychological Science
 
2008-07-015:  Journal: Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon
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  Author(s): Malkoc, Selin | Zauberman, Gal
  Date: 2006
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2008-07-014:  Journal: How Behavioral Decision Research Can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention
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  Author(s): Ariely, Dan | Carmon, Ziv | Keller, Punam A. | Kim, B. Kyu | Lin, Fern | Malkoc, Selin | Ratner, Rebecca K. | Small, Deborah A. | Soman, Dilip | Wertenbroch, Klaus | Zauberman, Gal
  Date: 2008
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2008-07-013:  Journal: Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
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  Author(s): Bettman, James R. | Kim, B. Kyu | Malkoc, Selin | Zauberman, Gal
  Date: 2009
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2007-10-001:  Journal: The Effect of Partitions on Controlling Consumption
  Author(s): Cheema, Amar | Soman, D.
  Date: Forthcoming, December 2008
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-07-005:  Journal: The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of that Experience
  Author(s): Mandel, Naomi | Nowlis, Stephen
  Date: June 2008
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-018:  Journal: A Cross-Category Model of Households' Incidence and Quantity Decisions
  Author(s): Niraj, Rakesh | Padmanabhan, V. | Seetharaman, Seethu
  Date: March 1, 2008
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2007-08-004:  Journal: Anytime versus Only: Mindsets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation
  Author(s): Cheema, Amar | Patrick, V.
  Date: August 2008
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-019:  Journal: An Econometric Model of Location and Pricing in the Gasoline Market
  Author(s): Chan, Tat | Padmanabhan, V. | Seetharaman, Seethu
  Date: November 1, 2007
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2007-10-004:  Journal: Surcharges and Seller Reputation
  Author(s): Cheema, Amar
  Date: June 2008
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2010-09-020:  Journal: Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?
  Author(s): Che, Hai | Seetharaman, Seethu | Sudhir, K.
  Date: August 1, 2007
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2007-02-001:  Other: Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
  Author(s): Ofek, Elie | Turut, Ozge
  Date: February 2007
  Topic Area(s): Marketing
 
2011-10-018:  Journal: The Effects of Costs and Competition on Slotting Allowances
  Author(s): Kuksov, Dmitri | Pazgal, Amit
  Date: 2007
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2007-08-016:  Working Paper: Ethical Fit, Diversity, and Attrition: Evidence from the Vehicle Emissions Testing Market
  Author(s): Pierce, J. Lamar | Snyder, Jason
  Date: Under submission
  Topic Area(s): Economics , General Management , Marketing , Operations and Manufacturing Management , Strategy , Technology Management
  Abstract: In this paper we explore how person-organization (P-O) ethical fit affects the t.....-more-
 
2007-08-014:  Working Paper: Evidence on Adverse Selection Adjustments in Lease Pricing
  Author(s): Pierce, J. Lamar
  Date: January 1, 2007
  Topic Area(s): Economics , General Management , Marketing , Operations and Manufacturing Management , Strategy , Technology Management
  Abstract: This paper provides empirical evidence of how car manufacturers incorporate buyb.....-more-
 
2007-08-013:  Working Paper: Dynamic Capabilities in Ecosystem Niches: Evidence on Performance and Survival in a Complementary Product Shakeout.
  Author(s): Pierce, J. Lamar
  Date: Under submission
  Topic Area(s): Economics , General Management , Marketing , Operations and Manufacturing Management , Strategy , Technology Management
  Abstract: This paper examines shakeouts in the context of business ecosystems, where techn.....-more-
 
2006-12-004:  Journal: Search, Common Knowledge, and Competition
  Author(s): Kuksov, Dmitri
  Date: 2006
  Topic Area(s): Marketing
  Publication: Journal of Economic Theory
 
2006-12-003:  Journal: Buyer Search Costs and Endogenous Product Design
  Author(s): Kuksov, Dmitri
  Date: 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2006-12-001:  Journal: The Effects of Costs and Competition on Slotting Allowances
  Author(s): Kuksov, Dmitri | Pazgal, Amit
  Date: forthcoming in 2007
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2010-09-021:  Journal: Optimal Pricing Strategies for an Automotive Aftermarket Retailer
  Author(s): Gopalakrishna, Srinath | Kaul, Rajeeve | Mantrala, Murali K. | Seetharaman, Seethu | Stam, Antonie
  Date: November 1, 2006
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2006-09-010:  Working Paper: Bricks and Clicks: Managing In-Store Product Assortment and Online Returns
  Author(s): Ofek, Elie | Sarvary, Miklos | Turut, Ozge
  Date: September 2006
  Topic Area(s): Marketing
  Abstract: By operating an online arm in addition to physical stores, retailers are able to.....-more-
 
2006-09-009:  Working Paper: Did The Internet Kill The Retail Travel Agency?
  Author(s): Lal, R. | Turut, Ozge
  Date: September 2006
  Topic Area(s): Marketing
  Abstract: Before the Internet emerged as an alternative channel for selling airline ticket.....-more-
 
2006-09-008:  Other: To Innovate or Imitate? R&D Decisions and The Role of Market Research (being revised for second round review)
  Author(s): Ofek, Elie | Turut, Ozge
  Date: September 2006
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2006-08-007:  Working Paper: Persuasive Advertising and Product Line Design
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  Author(s): Lin, Yuanfang | Narasimhan, Chakravarthi
  Date: August 22, 2006
  Topic Area(s): Marketing
  Abstract: Firms design product lines to satisfy heterogeneous consumers. Apart from the co.....-more-
 
2009-03-008:  Journal: Customer Acquisition Promotions and Customer Asset Value
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  Author(s): Lewis, Michael
  Date: (2006)
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-186:  Journal: Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline
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  Author(s): Bottom, William | Krishnamurthy, Sandeep | Rao, Ambar
  Date: November 2003
  Topic Area(s): Marketing
  Publication: Organizational Behavior and Human Decision Processes
 
2009-03-007:  Journal: The Effect of Shipping Fees on Customer Acquisition, Customer Retention, and Purchase Quantities
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  Author(s): Lewis, Michael
  Date: (2006)
  Topic Area(s): Marketing
  Publication: Journal of Retailing
 
2009-03-004:  Journal: An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
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  Author(s): Fay, Scott | Lewis, Michael | Singh, Vishal
  Date: (2006)
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2005-05-001:  Journal: Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
  Author(s): Cheema, Amar | Soman, Dilip
  Date: January 2006
  Topic Area(s): Marketing
  Publication: Journal of Consumer Psychology
 
2005-10-015:  Journal: Economics, Psychology, and Consumer Dynamics of Bidding in Auctions
  Author(s): Bagchi, Rajesh | Bagozzi, Richard | Cheema, Amar | Cox, James | Dholakia, Utpal | Greenleaf, Eric | Pazgal, Amit | Popkowski-Leszczyc, Peter | Rothkopf, Michael | Shen, Michael | Sunder, Shyam | Zeithammer, Robert
  Date: Fall 2005
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2006-09-006:  Dissertation: When Should a Firm Go Radical? Signaling Market Potential through Innovation Strategy
  Author(s): Turut, Ozge
  Date: October 2005
  Topic Area(s): Marketing
 
2005-10-013:  Other: Game Theory and Empirical Generalizations Concerning Competitive Promotions
  Author(s): Arjunji, Ramesh | Murthi, B.P.S. | Rao, Ram C.
  Date: 1995
  Topic Area(s): Marketing
  Publication: Marketing Science
  Edition: Volume 14, No. 3 part 1 of 2, 89-100
 
2005-10-012:  Other: Controlling for Observed and Unobserved Managerial Skills in Determining Order-of-Entry Effects on Market Share
  Author(s): Kalyanaram, Gurumurthy | Murthi, B.P.S. | Srinvasan, Kannan
  Date: August 1996
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
  Edition: Volume 33, 329-336
 
2005-10-011:  Other: Efficiency of Mutual Funds and Portfolio Performance Measurement: A Non-Parametric Approach
  Author(s): Choi, Yoon | Desai, Preyas | Murthi, B.P.S.
  Date: April 1997
  Topic Area(s): Marketing
  Publication: European Journal of Operational Research
  Edition: Volume 98 (2)
 
2005-10-010:  Other: Performance of the Integrated Random Coefficients Covariance Probit Model: A Simulation Study and an Empirical Application
  Author(s): Murthi, B.P.S. | Srinvasan, Kannan
  Date: 1998
  Topic Area(s): Marketing
  Publication: International Journal of Research in Marketing
  Edition: Volume 15, 137-156
 
2005-10-009:  Other: Consumers' Extent of Evaluation in Brand Choice
  Author(s): Murthi, B.P.S. | Srinvasan, Kannan
  Date: 1999
  Topic Area(s): Marketing
  Publication: Journal of Business
  Edition: Volume 72, No. 2, 229-256
 
2005-10-008:  Other: Relative Performance Evaluation of Mutual Funds: A Non-Parametric Approach
  Author(s): Choi, Yoon | Murthi, B.P.S.
  Date: 2001
  Topic Area(s): Marketing
  Publication: Journal of Business Finance and Accounting
  Edition: Volume 28, No. 7 & 8, 853-256
 
2005-10-004:  Other: The Role of the Management Sciences in Research on Personalization
  Author(s): Murthi, B.P.S. | Sarkar, Sumit
  Date: 2003
  Topic Area(s): Marketing
  Publication: Management Science
  Edition: Volume 49, No. 10, 1344-1362
 
2009-03-003:  Journal: Incorporating Strategic Consumer Behavior into Customer Valuation
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  Author(s): Lewis, Michael
  Date: (2005)
  Topic Area(s): Marketing
  Publication: Journal of Marketing - (Special issue on Customer Relationship Management)
 
2005-08-023:  Journal: Estimating a Continuous Hedonic Choice Model with an Application to Demand for Soft Drinks
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  Author(s): Chan, Tat
  Date: August 22, 2005
  Topic Area(s): Marketing
  Publication: RAND Journal of Economics
 
2005-08-015:  Working Paper: Dynamics of Market Structure in Rapidly Developing Technology Industries
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  Author(s): Chan, Tat | Dhar, Ravi | Putsis, William
  Date: July 12, 2005
  Topic Area(s): Marketing
  Abstract: Our primary objective in this research is to develop a methodology to explore th.....-more-
 
2005-08-016:  Working Paper: Models of Multi-Category Choice Behavior
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  Author(s): Ainslie, A. | Boatwright, Peter | Chan, Tat | Chib, Siddhartha | Gupta, Sachin | Mehta, Nitin | Rao, Vithala | Seetharaman, P.B. | Strijnev, A.
  Date: June 21, 2005
  Topic Area(s): Marketing
  Abstract: Given the advent of basket-level purchasing data of households, choice modelers .....-more-
 
2009-03-002:  Journal: A Dynamic Programming Approach to Cusomer Relationship Pricing
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  Author(s): Lewis, Michael
  Date: (2005)
  Topic Area(s): Marketing
  Publication: Management Science
 
2005-08-018:  Working Paper: Modeling Locations and Pricing Decisions in the Gasoline Market: A Structural Approach
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  Author(s): Chan, Tat | Padmanabhan, V. | Seetharaman, P.B.
  Date: March 16, 2005
  Topic Area(s): Marketing
  Abstract: We propose a structural econometric model of both the geographic locations of ga.....-more-
 
2005-08-017:  Working Paper: Willingness to Pay and Competition in Online Auctions
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  Author(s): Chan, Tat | Kadiyali, Vrinda | Park, Young-Hoon
  Date: March 2005
  Topic Area(s): Marketing
  Abstract: We model how to measure consumer willingness to pay (WTP) from an English or asc.....-more-
 
2005-09-019:  Journal: Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
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  Author(s): Bagchi, Rajesh | Bagozzi, Richard | Cox, James | Dholakia, Utpal | Greenleaf, Eric | Pazgal, Amit | Popkowski-Leszczyc, Peter | Rothkopf, Michael | Shen, Michael | Sunder, Shyam | Zeithammer, Robert
  Date: Fall 2005
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2006-06-013:  Journal: Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
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  Author(s): Ching, Andrew | Cleanthous, Paris | Ding, Min | Dong, Xiaojing | Leeflang, Peter | Manchanda, Puneet | Misra, Sanjog | Mizik, Natalie | Narayanan, Sridhar | Steenburgh, Thomas | Wieringa, Jaap | Wittink, Dick | Wosinska, Marta | Xie, Ying
  Date: 2005
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-09-003:  Chapter: The Marketing-Operations Interface
  Author(s): Chayet, Sergio | Hopp, W.J. | Xu, Xiaowei
  Date: 2004
  Topic Area(s): Marketing , Strategy , Operations and Manufacturing Management
  Publication: Handbook of Quantitative Supply chain Analysis: Modeling In The E-business Era
  Editor: D. Simchi-Levi, D. Wu, and M. Shen
  Publisher: Kluwer
  Edition: 2004
 
2005-08-021:  Working Paper: Decomposing Purchase Elasticity With a Dynamic Structural Model of Flexible Consumption
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  Author(s): Chan, Tat | Narasimhan, Chakravarthi | Zhang, Qin
  Date: August 24, 2004
  Topic Area(s): Marketing
  Abstract: It is well known that in package goods categories a temporary price cut of a bra.....-more-
 
2009-03-001:  Journal: The Influence of Loyalty Programs and Short-term Promotions on Customer Retention
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  Author(s): Lewis, Michael
  Date: (2004)
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-02-052:  Journal: When Goals are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
  Author(s): Cheema, Amar | Soman, D.
  Date: June 2004
  Topic Area(s): Marketing
  Publication: Journal of Consumer Research
 
2005-08-022:  Working Paper: Estimating Dynamic Pricing Decisions in Oligopolistic Markets: An Empirical Approach Using Micro-and Macro- Level Data
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  Author(s): Chan, Tat | Seetharaman, P.B.
  Date: May 10, 2004
  Topic Area(s): Marketing
  Abstract: It is well documented in the marketing literature that demand dynamics usually e.....-more-
 
2004-03-207:  Journal: The Additive Risk Model for Purchase Timing
  Author(s): Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-206:  Journal: Modeling Multiple Sources of State Dependence in Random Utility Models of Brand Choice: A Distributed Lag Approach
  Author(s): Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-204:  Journal: Determinants of Product Compliance: An Application to Pharmaceutical Products Usage
  Author(s): Bowman, D. | Heilman, Carrie | Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-02-039:  Journal: Cola Wars: A Qualitative Study of Young Cola Drinkers in Belgium
  Author(s): Beernaert, C.M. | Branch, John | Frixa, B. | Hoffmann, M. | Molino, O.
  Date: Under Review
  Topic Area(s): Marketing
  Publication: Academy of Marketing Science Review
 
2004-02-038:  Journal: Risk: Using The Game of Global Domination TM for Teaching Marketing Strategy
  Author(s): Branch, John
  Date: Under Review
  Topic Area(s): Marketing
 
2004-02-037:  Journal: Redefining the Automobile: A Semiotic Study of Electric Vehicle Promotional Materials in France
  Author(s): Branch, John
  Date: Under Review
  Topic Area(s): Marketing
 
2004-02-036:  Journal: Concepts, Epsitemology, and Human Knowledge
  Author(s): Branch, John
  Date: Under Review
  Topic Area(s): Marketing
  Publication: Psychology and Marketing
 
2011-10-020:  Journal: Buyer Search Costs and Edogenous Product Design
  Author(s): Kuksov, Dmitri
  Date: 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2003-11-002:  Working Paper: Salesforce Compensation: Revisiting and Extending the Agency-Theoretic Approach
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  Author(s): Coughlan, Anne | Misra, Sanjog | Narasimhan, Chakravarthi
  Date: November 16, 2003
  Topic Area(s): Marketing
  Abstract: Abstract Since the papers of Basu et. al. (1985) and Lal and Srinivasan (1993).....-more-
 
2003-09-001:  Working Paper: Understand Customer Level Profitability Implications of Satisfaction Programs
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  Author(s): Foster, George | Gupta, Mahendra | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: September 1, 2003
  Topic Area(s): Marketing
  Abstract: This paper examines the relationship between individual customer level satisfact.....-more-
 
2004-03-210:  Journal: To Price Discriminate or Not: The Choice of Station Type in Retail Gasoline Markets
  Author(s): Iyer, Ganesh | Seetharaman, Seethu
  Date: 2003, Lead Article
  Topic Area(s): Economics , Marketing , Strategy
  Publication: Quantitative Marketing and Economics
 
2004-03-209:  Journal: The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications
  Author(s): Chintagunta, P. K. | Seetharaman, Seethu
  Date: 2003
  Topic Area(s): Economics , Marketing , Statistics
  Publication: Journal of Business and Economic Statistics
 
2004-03-208:  Journal: Probabilistic versus Random Utility Models of State Dependence: An Empirical Comparison
  Author(s): Seetharaman, Seethu
  Date: 2003
  Topic Area(s): Marketing
  Publication: International Journal of Research in Marketing
 
2004-03-169:  Journal: Internet Shopping Agents: Virtual Co-Location and Competition
  Author(s): Iyer, Ganesh | Pazgal, Amit
  Date: 2003, Also published in the first issue of Review
  Topic Area(s): e-Commerce , Marketing
  Publication: Marketing Science
 
2003-08-001:  Working Paper: Information and Inventory in Distribution Channels
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  Author(s): Iyer, Ganesh | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: March 1, 2003
  Topic Area(s): Marketing
  Abstract: We examine the trade-offs between demand information and inventory in a distribu.....-more-
 
2002-10-003:  Working Paper: Vertical Information Sharing in Distribution Channels
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  Author(s): Narasimhan, Chakravarthi
  Date: March 1, 2003
  Topic Area(s): Marketing , Strategy , Supply Chain Management , Marketing
  Abstract: Abstract This paper examines the information-sharing behavior of firms in a dis.....-more-
 
2004-02-053:  Journal: The Effect of Credit on Spending Decisions: The Role of Credit Limit and Credibility
  Author(s): Cheema, Amar | Soman, D.
  Date: Winter 2002
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2002-10-001:  Working Paper: Incorporating Future Price Expectations in a Model of Whether, What and How Much to Buy Decisions
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  Author(s): Narasimhan, Chakravarthi | Seetharaman, Seethu | Zhang, Qin
  Date: October 12, 2002
  Topic Area(s): Marketing
  Abstract: We incorporate the effects of households’ future price expectations in an econom.....-more-
 
2002-10-002:  Working Paper: Inventory and Information in Distribution Channels
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  Author(s): Iyer, Ganesh | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: September 6, 2002
  Topic Area(s): Marketing , Strategy , Supply Chain Management
  Abstract: We examine the trade-offs between demand information and inventory in a distribu.....-more-
 
2004-02-054:  Journal: Auctions: Research Opportunities in Marketing
  Author(s): Chakravarti, D. | Cheema, Amar | Cox, J. | Friedman, D. | Greenleaf, E. | Ho, T. | Isaac, R.M. | Mitchell, A. | Rapoport, A. | Rothkopf, M. | Sinha, A. | Srivastava, J. | Zwick, R.
  Date: August 2002
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-02-041:  Journal: Concepts and Concept Development in Management Research
  Author(s): Branch, John
  Date: 31July - 2 August 2002
  Topic Area(s): Marketing
  Publication: Association of Management and the International Association Management Conference
 
2004-03-013:  Journal: Segmenting Consumers Using Multiple Category Purchasing Data
  Author(s): Bowman, D. | Heilman, Carrie
  Date: forthcoming 2002
  Topic Area(s): Marketing
  Publication: International Journal of research in Marketing
 
2004-03-011:  Journal: Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
  Author(s): Heilman, Carrie | Nakamoto, K. | Rao, Ambar
  Date: May 2002
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-02-040:  Journal: Abduction, Induction, and Deduction: Reviewing the Logic of Scientific Discovery
  Author(s): Bleyaert, Elizabeth | Branch, John
  Date: 10 - 12 April 2002
  Topic Area(s): Marketing
  Publication: Customer Research Academy Workshop
 
2004-03-215:  Case Study: Barry Wehmiller Goes On Line
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  Author(s): Kouvelis, Panos
  Date: April 2002
  Topic Area(s): e-Commerce , Economics , Marketing , Operations and Manufacturing Management , Supply Chain Management
  Abstract: Barry-Wehmiller Cos. Inc. is the largest supplier of automated packaging equipme.....-more-
 
2004-03-212:  Journal: Structural Applications of the Discrete Choice Mode
  Author(s): Bronnenberg, B. | Chintagunta, P. K. | Dube, J. P. | Goettler, R. | Petrin, E. | Seetharaman, Seethu | Sudhir, K. | Thomadsen, R. | Zhao, Y.
  Date: 2002
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-03-187:  Journal: Assessing When Increased Media Weight Helps Real World Ads Generate Incremental Sales
  Author(s): MacInnis, Deborah J. | Rao, Ambar | Weiss, Allen M.
  Date: 2002
  Topic Area(s): Marketing
  Publication: Journal of marketing Research
 
2004-03-170:  Journal: Relative Performance as a Strategic Commitment Mechanism
  Author(s): Miller, N. | Pazgal, Amit
  Date: 2002
  Topic Area(s): Economics , Marketing , Strategy
  Publication: Managerial Decisions and Economics
 
2007-08-017:  Text: Dynamic Capabilities, Competence, and the Behavioral Theory of the Firm
  Author(s): Boerner, Chris | March, James G. | Pierce, J. Lamar | Teece, David
  Date: 2002
  Topic Area(s): Economics , General Management , Marketing , Operations and Manufacturing Management , Strategy , Technology Management
  Publication: The Economics of Change, Choice and Organization: Essays in the Memory of Richard M. Cyert
  Publisher: Edward Elgar Publishing, Ltd.
 
2004-03-079:  Journal: Customer Profitability in a Supply Chain
  Author(s): Gupta, Mahendra | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: 2001
  Topic Area(s): Marketing
  Publication: Journal of Marketing
 
2004-03-172:  Journal: Cumulative Discrete Choice
  Author(s): Gilboa, I. | Pazgal, Amit
  Date: May 2001
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-03-188:  Journal: Truth and Consequences: An Analysis of Vaporware and New Product Announcements
  Author(s): Bayus, B.L. | Jain, S. | Rao, Ambar
  Date: 2001
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-171:  Journal: The Equivalence of Price and Quantity Competition with Delegation
  Author(s): Miller, N. | Pazgal, Amit
  Date: 2001
  Topic Area(s): Economics , Marketing
  Publication: RAND Journal of Economics
 
2004-03-080:  Journal: Consumer Heterogeneity and Competitive Price Matching Guarantees
  Author(s): Chen, Y. | Narasimhan, Chakravarthi | Zhang, Z
  Date: 2001
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-02-055:  Journal: The Effect of Windfall Gains on the Sunk Cost Effect
  Author(s): Cheema, Amar | Soman, D.
  Date: February 2001
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-03-081:  Journal: Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
  Author(s): Narasimhan, Chakravarthi | Zhang, J.
  Date: 2000
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-02-042:  Chapter: The Nature of Green Advertising: A Content Analysis of Magazines in the United Kingdom
  Author(s): Branch, John | Briggs, E.
  Date: 2000
  Topic Area(s): Marketing
  Publication: Marketing Advances in the New Millenium
 
2007-08-018:  Journal: Programmatic Risk-Taking by American Opera Companies
  Author(s): Pierce, J. Lamar
  Date: February 2000
  Topic Area(s): Economics , General Management , Marketing , Strategy , Technology Management
  Publication: Journal of Cultural Economics
 
2004-03-213:  Journal: Investigating Household State Dependence Effects Across Categories
  Author(s): Ainslie, A. | Chintagunta, P. K. | Seetharaman, Seethu
  Date: 1999
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-088:  Journal: The New Appeal of Private Labels
  Author(s): Dunne, D. | Narasimhan, Chakravarthi
  Date: 1999
  Topic Area(s): Marketing
 
2004-03-034:  Journal: On Rationality of the Cogrowth Series
  Author(s): Kuksov, Dmitri
  Date: 1998
  Topic Area(s): Marketing
  Publication: Proceedings of the American Mathematical Society
 
2004-03-214:  Journal: A Model of Inertia and Variety-Seeking with Marketing Variables
  Author(s): Chintagunta, P. K. | Seetharaman, Seethu
  Date: 1998
  Topic Area(s): Marketing
  Publication: International Journal of Research in marketing
 
2004-03-089:  Journal: Private Labels and the Channel Relationship: A Cross-Category Analysis
  Author(s): Narasimhan, Chakravarthi | Wilcox, R.
  Date: 1998
  Topic Area(s): Marketing
  Publication: Journal of Business
 
2004-03-035:  Journal: Cogrowth Series of Free Products of Finite and Free Groups
  Author(s): Kuksov, Dmitri
  Date: January 1998
  Topic Area(s): Marketing
  Publication: Glasgow Mathematical Journal
 
2004-03-189:  Journal: Too Little Too Early: The Case of the Apple Newton
  Author(s): Bayus, B.L. | Jain, S. | Rao, Ambar
  Date: 1997
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-090:  Journal: A Model of Retail Formats Based on Consumers' Economizing on Shopping Time
  Author(s): Messinger, P. | Narasimhan, Chakravarthi
  Date: 1997
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-093:  Journal: Promotional Elasticities and Category Characteristics
  Author(s): Narasimhan, Chakravarthi | Neslin, S. | Sen, S.
  Date: 1996
  Topic Area(s): Marketing
  Publication: Journal of Marketing
 
2004-03-092:  Journal: The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
  Author(s): Lal, R. | Narasimhan, Chakravarthi
  Date: 1996
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-02-043:  Journal: The Effective Trainer in Uzbekistan
  Author(s): Branch, John | Brent, M.
  Date: 1996
  Topic Area(s): Marketing
  Publication: Gestion 2000
 
2004-03-190:  Journal: Transition Times: Distributions Arising from Time Heterogenous Poisson Processes
  Author(s): Lenk, P. | Rao, Ambar
  Date: 1995
  Topic Area(s): Marketing
  Publication: Management Science
 
2004-03-036:  Journal: Generalized Transformations of Boole
  Author(s): Kuksov, Dmitri
  Date: March 1994
  Topic Area(s): Marketing
  Publication: Advances in Mathematical Sciences
 
2006-12-002:  Journal: Incorporating Behavioral Anomalies in Strategic Models
  Author(s): Anderson, Eric | Brenner, Lyle | Desai, Preyas | He, Chuan | Kuksov, Dmitri | Messinger, P. | Moorthy, Sridhar | Narasimhan, Chakravarthi | Nunes, Joseph | Rottenstreich, Yuval | Staelin, Rick | Wu, George | Zhang, Z. John
  Date: 2005
  Topic Area(s): Marketing
  Publication: Marketing Letters
 



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