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Records Found: 18
For: First name=Seethu   Last name=Seetharaman  

2010-09-015:  Journal: Speed of Replacement: Modeling Brand Loyalty Using Last Move Data
  Author(s): Che, Hai | Seetharaman, Seethu
  Date: June 1, 2009
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-016:  Journal: Price Competition in Markets with Consumer Variety Seeking
  Author(s): Che, Hai | Seetharaman, Seethu
  Date: May 1, 2009
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2010-09-017:  Journal: Too Close to be Similar: Product and Price Competition in Retail Gasoline Markets
  Author(s): Iyer, Ganesh | Seetharaman, Seethu
  Date: September 1, 2008
  Topic Area(s): Marketing
  Publication: Quantitative Marketing and Economics
 
2010-09-018:  Journal: A Cross-Category Model of Households' Incidence and Quantity Decisions
  Author(s): Niraj, Rakesh | Padmanabhan, V. | Seetharaman, Seethu
  Date: March 1, 2008
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2010-09-019:  Journal: An Econometric Model of Location and Pricing in the Gasoline Market
  Author(s): Chan, Tat | Padmanabhan, V. | Seetharaman, Seethu
  Date: November 1, 2007
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-020:  Journal: Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?
  Author(s): Che, Hai | Seetharaman, Seethu | Sudhir, K.
  Date: August 1, 2007
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2010-09-021:  Journal: Optimal Pricing Strategies for an Automotive Aftermarket Retailer
  Author(s): Gopalakrishna, Srinath | Kaul, Rajeeve | Mantrala, Murali K. | Seetharaman, Seethu | Stam, Antonie
  Date: November 1, 2006
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-207:  Journal: The Additive Risk Model for Purchase Timing
  Author(s): Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-206:  Journal: Modeling Multiple Sources of State Dependence in Random Utility Models of Brand Choice: A Distributed Lag Approach
  Author(s): Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-204:  Journal: Determinants of Product Compliance: An Application to Pharmaceutical Products Usage
  Author(s): Bowman, D. | Heilman, Carrie | Seetharaman, Seethu
  Date: forthcoming 2004
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-210:  Journal: To Price Discriminate or Not: The Choice of Station Type in Retail Gasoline Markets
  Author(s): Iyer, Ganesh | Seetharaman, Seethu
  Date: 2003, Lead Article
  Topic Area(s): Economics , Marketing , Strategy
  Publication: Quantitative Marketing and Economics
 
2004-03-209:  Journal: The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications
  Author(s): Chintagunta, P. K. | Seetharaman, Seethu
  Date: 2003
  Topic Area(s): Economics , Marketing , Statistics
  Publication: Journal of Business and Economic Statistics
 
2004-03-208:  Journal: Probabilistic versus Random Utility Models of State Dependence: An Empirical Comparison
  Author(s): Seetharaman, Seethu
  Date: 2003
  Topic Area(s): Marketing
  Publication: International Journal of Research in Marketing
 
2002-10-001:  Working Paper: Incorporating Future Price Expectations in a Model of Whether, What and How Much to Buy Decisions
Download PDF
  Author(s): Narasimhan, Chakravarthi | Seetharaman, Seethu | Zhang, Qin
  Date: October 12, 2002
  Topic Area(s): Marketing
  Abstract: We incorporate the effects of householdsÂ’ future price expectations in an econom.....-more-
 
2004-03-212:  Journal: Structural Applications of the Discrete Choice Mode
  Author(s): Bronnenberg, B. | Chintagunta, P. K. | Dube, J. P. | Goettler, R. | Petrin, E. | Seetharaman, Seethu | Sudhir, K. | Thomadsen, R. | Zhao, Y.
  Date: 2002
  Topic Area(s): Marketing
  Publication: Marketing Letters
 
2004-03-202:  Dissertation: The value relevance of Trademarks
  Author(s): Seetharaman, Seethu
  Date: 2002 Chaired by Professor Baruch Lev, Published as
  Topic Area(s): Accounting
 
2004-03-213:  Journal: Investigating Household State Dependence Effects Across Categories
  Author(s): Ainslie, A. | Chintagunta, P. K. | Seetharaman, Seethu
  Date: 1999
  Topic Area(s): Marketing
  Publication: Journal of Marketing Research
 
2004-03-214:  Journal: A Model of Inertia and Variety-Seeking with Marketing Variables
  Author(s): Chintagunta, P. K. | Seetharaman, Seethu
  Date: 1998
  Topic Area(s): Marketing
  Publication: International Journal of Research in marketing
 



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