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Records Found: 20
For: First name=Chakravarthi   Last name=Narasimhan  

2007-06-001:  Working Paper: Consumer Choice of Service Plan: Switching Cost and Usage Uncertainty
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  Author(s): Chan, Tat | Narasimhan, Chakravarthi | Xiao, Ping
  Date: May 2007
  Topic Area(s): Operations and Manufacturing Management
  Abstract: A strategy used by firms in industries such as wireless is to bundle several ser.....-more-
 
2006-08-007:  Working Paper: Persuasive Advertising and Product Line Design
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  Author(s): Lin, Yuanfang | Narasimhan, Chakravarthi
  Date: August 22, 2006
  Topic Area(s): Marketing
  Abstract: Firms design product lines to satisfy heterogeneous consumers. Apart from the co.....-more-
 
2005-08-021:  Working Paper: Decomposing Purchase Elasticity With a Dynamic Structural Model of Flexible Consumption
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  Author(s): Chan, Tat | Narasimhan, Chakravarthi | Zhang, Qin
  Date: August 24, 2004
  Topic Area(s): Marketing
  Abstract: It is well known that in package goods categories a temporary price cut of a bra.....-more-
 
2003-11-002:  Working Paper: Salesforce Compensation: Revisiting and Extending the Agency-Theoretic Approach
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  Author(s): Coughlan, Anne | Misra, Sanjog | Narasimhan, Chakravarthi
  Date: November 16, 2003
  Topic Area(s): Marketing
  Abstract: Abstract Since the papers of Basu et. al. (1985) and Lal and Srinivasan (1993).....-more-
 
2003-09-001:  Working Paper: Understand Customer Level Profitability Implications of Satisfaction Programs
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  Author(s): Foster, George | Gupta, Mahendra | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: September 1, 2003
  Topic Area(s): Marketing
  Abstract: This paper examines the relationship between individual customer level satisfact.....-more-
 
2003-08-001:  Working Paper: Information and Inventory in Distribution Channels
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  Author(s): Iyer, Ganesh | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: March 1, 2003
  Topic Area(s): Marketing
  Abstract: We examine the trade-offs between demand information and inventory in a distribu.....-more-
 
2002-10-003:  Working Paper: Vertical Information Sharing in Distribution Channels
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  Author(s): Narasimhan, Chakravarthi
  Date: March 1, 2003
  Topic Area(s): Marketing , Strategy , Supply Chain Management , Marketing
  Abstract: Abstract This paper examines the information-sharing behavior of firms in a dis.....-more-
 
2002-10-001:  Working Paper: Incorporating Future Price Expectations in a Model of Whether, What and How Much to Buy Decisions
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  Author(s): Narasimhan, Chakravarthi | Seetharaman, Seethu | Zhang, Qin
  Date: October 12, 2002
  Topic Area(s): Marketing
  Abstract: We incorporate the effects of householdsÂ’ future price expectations in an econom.....-more-
 
2002-10-002:  Working Paper: Inventory and Information in Distribution Channels
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  Author(s): Iyer, Ganesh | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: September 6, 2002
  Topic Area(s): Marketing , Strategy , Supply Chain Management
  Abstract: We examine the trade-offs between demand information and inventory in a distribu.....-more-
 
2004-03-078:  Journal: Individual Marketing with Imperfect Targetability
  Author(s): Chen, Y. | Narasimhan, Chakravarthi | Zhang, Z
  Date: Winter 2001
  Topic Area(s): Finance
  Publication: Marketing Science
 
2004-03-079:  Journal: Customer Profitability in a Supply Chain
  Author(s): Gupta, Mahendra | Narasimhan, Chakravarthi | Niraj, Rakesh
  Date: 2001
  Topic Area(s): Marketing
  Publication: Journal of Marketing
 
2004-03-080:  Journal: Consumer Heterogeneity and Competitive Price Matching Guarantees
  Author(s): Chen, Y. | Narasimhan, Chakravarthi | Zhang, Z
  Date: 2001
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-081:  Journal: Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
  Author(s): Narasimhan, Chakravarthi | Zhang, J.
  Date: 2000
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-088:  Journal: The New Appeal of Private Labels
  Author(s): Dunne, D. | Narasimhan, Chakravarthi
  Date: 1999
  Topic Area(s): Marketing
 
2004-03-086:  Journal: Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity
  Author(s): Chiang, J. | Chib, Siddhartha | Narasimhan, Chakravarthi
  Date: 1999
  Topic Area(s): Econometrics , Statistics
  Publication: Journal of Econometrics
 
2004-03-089:  Journal: Private Labels and the Channel Relationship: A Cross-Category Analysis
  Author(s): Narasimhan, Chakravarthi | Wilcox, R.
  Date: 1998
  Topic Area(s): Marketing
  Publication: Journal of Business
 
2004-03-090:  Journal: A Model of Retail Formats Based on Consumers' Economizing on Shopping Time
  Author(s): Messinger, P. | Narasimhan, Chakravarthi
  Date: 1997
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2004-03-093:  Journal: Promotional Elasticities and Category Characteristics
  Author(s): Narasimhan, Chakravarthi | Neslin, S. | Sen, S.
  Date: 1996
  Topic Area(s): Marketing
  Publication: Journal of Marketing
 
2004-03-092:  Journal: The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
  Author(s): Lal, R. | Narasimhan, Chakravarthi
  Date: 1996
  Topic Area(s): Marketing
  Publication: Marketing Science
 
2006-12-002:  Journal: Incorporating Behavioral Anomalies in Strategic Models
  Author(s): Anderson, Eric | Brenner, Lyle | Desai, Preyas | He, Chuan | Kuksov, Dmitri | Messinger, P. | Moorthy, Sridhar | Narasimhan, Chakravarthi | Nunes, Joseph | Rottenstreich, Yuval | Staelin, Rick | Wu, George | Zhang, Z. John
  Date: 2005
  Topic Area(s): Marketing
  Publication: Marketing Letters
 



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