Raphael Thomadsen

Professor of Marketing

Olin Business School

Washington University in St. Louis

One Brookings Dr.

Knight Hall, Office 404, CB 1156

St. Louis, MO 63130-4899

(314) 935-3573

Full CV Here

Google Scholar Page Here


Working Papers


1.     “Media as a Basis for Differentiation in Markets with Customer Heterogeneity” (with Amit Pazgal and David Soberman).


2.     “A Different Explanation for why Advertising is Devoid of Price” (with Amit Pazgal and David Soberman).


3.     “Product Subscriptions, Price Versus Non-Price Messages and Customer Churn: Evidence from a Field Experiment” (with Kirthi Kaylanam and Nan Zhao).


Published Papers


1.     “The Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy” (with Robert Zeithammer and Song Yao), Forthcoming, Management Science.


2.   “The Impact of Government Interventions on COVID-19 Spread and Consumer Spending” (with Nan Zhao, Zack Wang and Song Yao), Forthcoming Management Science.


3.     “The Role of Slant and Message Consistency in Political Advertising Effectiveness: Evidence from the 2016 Presidential Election” (with Beth Fossen, Donggwan Kim, and David Schweidel), Quantitative Marketing and Economics, 20(1), 1-37, 2022.


4.   “Consumer Informedness: A Key Driver of Differentiation” (with Amit Pazgal and David Soberman), Forthcoming at Journal of Economics and Management Strategy.


5.   “The Time to Offer Treatments for COVID-19” (with Binh Ngo, Paul Marik, Pierre Kory, Leland Shapiro, Jose Iglesias, Stephen Ditmore, Marc Rendell, Joseph Varon, Michael Dubι, Neha Nanda, Gino In, Daniel Arkfeld, Preet Chaudhary, Vito Campese, Diana Hanna, David Sawcer, Glenn Ehresmann, David Peng, Miroslaw Smogorewski, April Armstrong, Rajkumar Dasgupta, Fred Sattler, Denise Brennan-Rieder, Cristina Mussini, Oriol Mitja, Vicente Soriano, Nicolas Peschanski, Gilles Hayem, Marco Confalonieri, Maria Carmela Piccirillo, Antonio Lobo-Ferreira, Iraldo Bello Rivero, Mika Trukia, Eivind Vingevoll, Daniel Griffin and Ivan Hung), Expert Opinion on Investigational Drugs, 30(5):505-518 (2021).


6.     “Forecasting the Spread of COVID-19 under Different Reopening Strategies” (with Meng Liu and Song Yao), Scientific Reports, 10, 20367 (2020).


7.     “Can Non-Tiered Frequency Reward Programs be Profitable?” (with Arun Gopalakrishnan, Yulia Nevskaya and Zhenling Jiang), Marketing Science, Forthcoming.


8.     “Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel,” (with Rafael Becerril Arreola and Randy Bucklin), Management Science, Forthcoming.

9.   “Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm,” (with Valeria Stourm, Scott Neslin, David Restrepo Amariles, Eric Bradlow, Els Breugelmans, SoYeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Yuping, Liu-Thompkins, Young-Hoon Park, and Rajkumar Venkatesan), Marketing Letters, Forthcoming.

10.  “A Salesforce-driven Model of Consumer Choice: Evidence from an Auto Dealer,” (with Bicheng Yang and Tat Chan), Marketing Science, 38(5), 871-887. 2019.

11.  “The Strategic Effects of State Dependent Consumer Preferences: The Roles of Habits and Variety Seeking,” (with P.B. (Seethu) Seetharaman). In The Psychology of Habit, edited by Bas Verplanken. Springer. 131-150. 2018.

12.  “How Context Affects Choice” (with Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudir and Wendy Wood), Customer Needs and Solutions, 5(1-2), 3-14, 2018.

13.  “Behavior-Based Pricing in Vertically Differentiated Markets,” (With Ki-Eun Rhee), Management Science, 63(8), 2729-2740, 2017.

14.  “Maximal or Minimal Differentiation in a Hotelling market? A Fresh Perspective” (with Amit Pazgal and David Soberman), Customer Needs and Solutions, 3(1), 42-47.

15.  “Profit-Increasing Asymmetric Entry” (with Amit Pazgal and David Soberman), International Journal of Research in Marketing, 33(1), 107-122, 2016.

16.   “How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares” (with Minha Hwang), Management Science, 62(2), 571-590, 2016

17.  “Profit-Increasing Consumer Exit,” (with Amit Pazgal and David Soberman), Marketing Science, 32(6): 998-1008, 2013.

18.  “You Can Benefit from a Rival’s New Product,” Harvard Business Review, April 2013, p. 24.

19.  “Vertical Differentiation with Variety-Seeking Customers” (with Robert Zeithammer), Management Science, 59(2): 390-401, 2013.

20.  “Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms’ ProfitsJournal of Marketing Research, 49(3), 349-360, 2012.

21.  “A Reflection on Analytical Work in Marketing: Three Points of Consensus” (First Author, with Robert Zeithammer, Dina Mayzlin, Yesim Orhun, Amit Pazgal, Devavrat Purohit, Ram Rao, Michael Riordan, Jiwoong Shin, Monic Sun and Miguel Villas-Boas), Marketing Letters, 23(2), 381-389, 2012.

22.  “Revisiting the Workshop on Quantitative Marketing and Structural Economics,” (with Brett Gordon, Eric T. Bradlow, Jean-Pierre Dubι and Richard Staelin), Marketing Science, 30(6), 945-949, 2011.

23.  “Cooperation in Games with Forgetfulness,” (with Pradeep Bhardwaj), Management Science, 57(2), 363-375, 2011.

24.  “An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets,” (with Minha Hwang and Bart Bronnenberg), Marketing Science, 29(5), 858-879, 2010.

25.  “Competition and Price Discrimination in the Market for Mailing Lists,” (with Ron Borzekowski and Charles Taragin), Quantitative Marketing and Economics, 7(2), 147-179, 2009.

26.  “Discrete Choice Models of Firms’ Strategic Decisions,” (with Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh and Ting Zhu), Marketing Letters, 19(3-4), 399-416, 2008.

27.  “Optimal minimum wage in the classic labor supply and demand paradigm,” (with Rajeev Dehejia and Bjorn Jorgensen), Journal of Poverty, 12(4), 481-495, 2008.

28.  “Product Positioning and Competition: The Role of Location in the Fast Food IndustryMarketing Science, 26(6), 792-804, 2007.

·       Finalist: 2007 John D.C. Little Best Paper Award

29.  “Costly Collusion in Differentiated Industries” (with Ki-Eun Rhee), Marketing Science, 26(5), 660-665, 2007.

30.  “The Effect of Ownership Structure on Prices in Geographically Differentiated IndustriesRAND Journal of Economics, 36(4), 908-929, 2005.

31.  “Existence of Pure Strategy Equilibria among Geographically Dispersed FirmsEconomics Bulletin, 12(12), 1-4, 2005.

32.  “Memory and Anticipation” (with B. Douglas Bernheim), Economic Journal, 105(503), 271-304, 2005.

33.  “Spatial Models in Marketing” (with Eric Bradlow, Bart Bronnenberg, Gary Russell, Neeraj Arora, David Bell, Sri Devi Duvvuri, Frankel ter Hofstede, Catarina Sismeiro and Sha Yang), Marketing Letters, 16(3-4), 267-278, 2005.

34.  “Structural Applications of the Discrete Choice Model” (with Jean-Pierre Dube, Pradeep Chintagunta, Bart Bronnenburg, Ron Goettler, Amil Petrin, K. Sudhir and Ying Zhao), Marketing Letters, 13(3), 207-220, 2002.