Ambar Rao

Fossett Distinguished Professor of Marketing

(Product Strategy, Marketing Management, Advertising, New Product Management, Marketing Hi-Tech Products)

Professor Rao has been teaching at the Olin School of Business from 1997 and was installed as the Fossett Distinguished Professor of Marketing in December, 1997. From 1995 - 1997, he was a professor of marketing at University of Toronto. He was previously the head of the marketing department at the University of Arizona. He has also taught at New York University.

Class Links for Marketing Management (B60 MKT 5500):

• Syllabus & Course Description
• Lecture 1 - Marketing Management
• Segmentation and Positioning
• Pioneering Lecture
• New Product Evaluation
• Innovation Lecture
• Channels
• EXCEL FILE: Student Data - Sales in Germany of Pudding

Degrees:

• Ph.D. 1967, University of Pennsylvania
• M.S. 1964, Case Western Reserve University
• B. Tech, Indian Institute of Technology.

• Energy Policy, North Holland, 1978
• A Management Science Approach to Advertising Planning and Control, Marcel Dassault Foundation, 1975
• Quantitative Theories in Advertising, Wiley, 1970.

Author:

• "Too Little Too Early: The Case of the Apple Newton," Journal of Marketing Research, with B. Bayus and J. Sanjay, forthcoming
• "Asymmetric Reference Price Effects and Dynamic Pricing Policies," Marketing Science, with P. Kopalle and J. Assuncao, 1995
• "Improving Productivity by Periodic Performance Evaluation: A Bayesian Stochastic Model," Management Science, with E. Fernandez, J. Sanjay, L. Hau, and M.R. Rao, 1995
• "Transition Times: Distributions Arising from Time Heterogeneous Poisson Processes," Management Science, with P. Lenk, 1995
• "Non-Stationary Conditional Trend Analysis," Journal of Marketing Research, with P. Lenk and V. Tibrewala, 1993
• "Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker," Management Science, with E. Greenleaf and S. Atanu, 1993
• "The BBD/NBD +1 Model Applied to Rotation Policy," Marketing Science, with K. Yun and B. Buchanan, 1991
• "New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures," Marketing Science, with P. Lenk, 1990
• "Advertising Experiments at the Campbell Soup Company," Marketing Science, with J. Eastlack, 1989.

• Journal of Marketing Research
• Marketing Science
• Management Science.

Faculty Page
John M. Olin School of Business | Links page