Philip L. Siteman Professor of Marketing

(pricing, price promotions, new product strategies, competitive strategies, distribution channels)

Dr. Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. His publication, "A Price Discrimination Theory of Coupons," was selected best paper of 1984 by Marketing Science. His paper "Incorporating Consumer Price Expectations in Diffusion Models" was runner-up to the Best Paper of 1989 in Marketing Science. He was chosen Teacher of the Year by the MBA Graduating Class of 1991. He is a past secretary-treasurer of the TIMS College on Marketing. He is a member of the Business to Business Steering Committee at MSI. He is also on the editorial board of Marketing Science and is an Associate Editor of Management Science.


Selected Publications

Current Research

Narasimhan -- pronunciation key -- nurasimun u as in up

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