CHAKRAVARTHI NARASIMHAN
narasimhan@olin.wustl.eduPhilip L. Siteman Professor of Marketing
(pricing, price promotions, new product strategies, competitive strategies, distribution channels)
Philip L. Siteman Professor of Marketing
(pricing, price promotions, new product strategies, competitive strategies, distribution channels)
Dr. Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. His publication, "A Price Discrimination Theory of Coupons," was selected best paper of 1984 by Marketing Science. His paper "Incorporating Consumer Price Expectations in Diffusion Models" was runner-up to the Best Paper of 1989 in Marketing Science. He was chosen Teacher of the Year by the MBA Graduating Class of 1991. He is a past secretary-treasurer of the TIMS College on Marketing. He is a member of the Business to Business Steering Committee at MSI. He is also on the editorial board of Marketing Science and is an Associate Editor of Management Science.Degrees
- Ph.D. 1982; M.S. 1980, University of Rochester
- B.Tech. 1969; M.Tech. 1972, Indian Institute of Technology
- B.Sc. 1966, University of Madras, India
Selected Publications
- "Consumer Heterogeneity and Competitive Price Matching Guarantees" (with Yuxin Chen and John Zhang), Marketing Science, summer 2001
- "Customer Profitability in a Supply Chain" (with Rakesh Niraj and Mahendra Gupta), Journal of Marketing, July 2001
- "Individual Marketing with Imperfect Targetability" (with Yuxin Chen and John Zhang), Marketing Science, winter 2001
- "Market Entry Strategy under Firm Heterogeneity and Asymmetric Payoffs" (with John Zhang), Marketing science, fall 2000
- "The New Appeal of Private Labels" (with David Dunne) Harvard Business Review, May-June 1999
- "Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity," (with Jeogwen Chiang and Sid Chib), Journal of Econometrics, 1999
- "Private-Labels and Channel Relationship: A Cross Category Analysis," (with R.Wilcox), Journal of Business, 1998
- "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," (with P.Messinger) Marketing Science, 1997
- "The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory," (with R. Lal), Marketing Science, 1996
- "Promotional Elasticities and Category Characteristics," (with S. Neslin, and S. Sen), Journal of Marketing, 1996
- "Has Power Shifted in the Grocery Channel," (with P. Messinger), Marketing Science, 1995
- "Measuring Quality Perceptions," (with S.Sen) Marketing Letters, 1992
- "Quantifying the Competitive Impact of a New Entrant," (with M. Geisel and S. Sen), Journal of Business Research, 1992
- "Managerial Perspectives on Trade and Consumer Promotions," Marketing Letters, 1991
- "An Empirical Analysis of Salesforce Compensation Plans," (with A.Coughlan), Journal of Business, 1991
- "Analysis of a Multi-Period Pricing Problem," (with A. Iyer and J. Shi), European Journal of Operations Research, 1991
- "Incorporating Consumer Price Expectations in Diffusion Models," Marketing Science, 1989
- "Competitive Promotional Strategies," Journal of Business, 1988
- "Invariant Estimators for Market Share Systems and Their Finite Sample Behavior," (with K. Gaver and D. Horsky), Marketing Science, 1988
- "Dealing - Temporary Price Cuts - By Seller as a Buyer Discrimination Mechanism," (with A. Jeuland), Journal of Business, 1985
- "A Price Discrimination Theory of Coupons," Marketing Science, 1984
- "New Product Models for Test Market Data," (with S. Sen), Journal of Marketing, 1983
Current Research
- Price Matching Guarantees
- Consideration Set and Brand Choice
- Strategic Waiting in Entry Decisions
- Competitive Strategies in Information Intensive World
- Customer Profitability Models
Narasimhan -- pronunciation key -- nurasimun u as in up
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