Selin A. Malkoc

Academic Vita

Olin School of Business

Washington University in St. Louis

One Brookings Drive, CB 1133

St. Louis, MO 63130

Phone: (314) 935-4846


My google scholar webpage

Articles in Referred Journals

*      Malkoc, Selin A., William Hedgcock and Steve Hoeffler (2013)Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives,” Journal of Consumer Psychology, 23(3), 317-329.

*      Goodman, Joseph K., and Selin A. Malkoc (2012) “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38(4), 751-768.


*      Malkoc, Selin A., Gal Zauberman, and James R. Bettman (2010). “Unstuck from the Concrete: Carryover Effects of Abstract mindsets in Intertemporal Preferences." Organizational Behavior and Human Decision Making, 113,112-126.


*      Zauberman, Gal, B. Kyu Kim, Selin A. Malkoc and James R. Bettman (2009). “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences.” Journal of Marketing Research, 46(4), 543-556.

* Winner of William F. O’Dell Award, 2013 (Research paper that has made the most significant long term contribution to marketing theory, methodology and/or practice)

* Winner of Paul E. Green Award, 2009 (Best paper published at JMR in 2009)

* Winner of Citation of Excellence Award, 2010, Emerald Management Review (Recognized as one of the 50 most outstanding research articles published by the top 300 management journals in the world)

*      Ratner, Rebecca K, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, and Klaus Wertenbroch (2008), “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters, 19, 383-397.

* Special issue on the 7th Invitational Choice Symposium

*      Malkoc, Selin A. and Gal Zauberman (2006) “Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon.” Journal of Marketing Research, 43(4), 618-627.

*      Malkoc, Selin A., Gal Zauberman, and Canan Ulu (2005). “Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability.” Psychological Science, 16(5), 411-417.


Book Chapters

*      Bhatnagar, Namita, Lerzan Aksoy, and Selin Malkoc (2003), “Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy.” In L. J. Shrum (Ed.), The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Mahwah, NJ: Lawrence Erlbaum


Refereed Conference Proceeding

*      Malkoc, Selin A. (2008). “Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making: A Special Session Summary,” in A. Lee and D. Soman (Eds.), Advances in Consumer Research, XXXV.

*      Malkoc, Selin A. (2008). “Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects: A Special Session Summary,” in A. Lee and D. Soman (Eds.), Advances in Consumer Research, XXXV.

*      Malkoc, Selin A. (2007). “Time and Decision: New Perspectives on Present-Biased Preferences: A Special Session Summary,” in G. Fitzsimons and V. Morwitz (Eds.), Advances in Consumer Research, XXXIV, 653-656.

*      Malkoc, Selin A. (2006). “Time and Decisions: Attention Based Perspective on Temporal Effects in Judgment and Choice: A Special Session Summary,” in C. Pechmann and L. Price (Eds.), Advances in Consumer Research, XXXIII, 688 - 691.


Working Papers

*      Tonietto, Gabbie and Selin A. Malkoc “Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work in.” (under review)

email me for a copy

*      Lee, Kelly, Selin A. Malkoc and Derek D. Rucker “The Present Bias Revisited: Loss of Psychological Control as an Underlying Mechanism.” (under review)

email me for a copy

*      Malkoc, Selin A., and Michelle M. Duguid. “Not All Power is Created Equal: Role of Social and Personal Power in Decision Making.” (under revision)

email me for a copy

*      Malkoc,  Selin A. and Gulden UlkumenBlurring Similarities and Differences: How Category Width Changes Comparison Focus (under revision)

email me for a copy

*      Nelson, Noelle, Selin A. Malkoc and Baba Shiv “A Spoonful of Bitter Helps the Medicine Go Down: The Motivational Value of Regret.” (under revision)

email me for a copy

Selected Work in Progress

*      Wishful Thinking! Evaluation of Products in the Absence of Information (with Ayelet Gneezy & Simona Botti) [Manuscript in Preperation]

*      In the Moment: Role of Present-Focus in Enjoyment from Material and Experiential Purchases (with Joseph Goodman & Joachim Vosgerau) [Data Collection and Analyses in Progress].

*      Choice Validation Through Recommendations: The Role of Advice Not Taken in Satisfaction (with Joseph Goodman and Steve Nowlis) [Data Collection and Analyses in Progress].