Selin A. Malkoc
Olin School of Business
Washington University in St. Louis
One Brookings Drive, CB 1133
St. Louis, MO 63130
Phone: (314) 935-4846
Articles in Referred Journals
Malkoc, Selin A., William Hedgcock and Steve Hoeffler (forthcoming) “Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives,” Journal of Consumer Psychology.
Goodman, Joseph K., and Selin A. Malkoc (2012) “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38(December).
Malkoc, Selin A., Gal Zauberman, and James R. Bettman (2010). “Unstuck from the Concrete: Carryover Effects of Abstract mindsets in Intertemporal Preferences." Organizational Behavior and Human Decision Making, 113,112-126.
Zauberman, Gal, B. Kyu Kim, Selin A. Malkoc and James R. Bettman (2009). “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences.” Journal of Marketing Research, 46(4), 543-556.
* Winner of Paul E. Green Award (Best paper published at JMR in 2009)
* Citation of Excellence Award 2010, Emerald Management Review
Ratner, Rebecca K, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, and Klaus Wertenbroch (2008), “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters, 19, 383-397.
* Special issue on the 7th Invitational Choice Symposium
Malkoc, Selin A. and Gal Zauberman (2006) “Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon.” Journal of Marketing Research, 43(4), 618-627.
Malkoc, Selin A., Gal Zauberman, and Canan Ulu (2005). “Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability.” Psychological Science, 16(5), 411-417.
Bhatnagar, Namita, Lerzan Aksoy, and Selin Malkoc (2003), “Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy.” In L. J. Shrum (Ed.), The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Mahwah, NJ: Lawrence Erlbaum
Refereed Conference Proceeding
Malkoc, Selin A. (2008). “Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making: A Special Session Summary,” in A. Lee and D. Soman (Eds.), Advances in Consumer Research, XXXV.
Malkoc, Selin A. (2008). “Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects: A Special Session Summary,” in A. Lee and D. Soman (Eds.), Advances in Consumer Research, XXXV.
Malkoc, Selin A. (2007). “Time and Decision: New Perspectives on Present-Biased Preferences: A Special Session Summary,” in G. Fitzsimons and V. Morwitz (Eds.), Advances in Consumer Research, XXXIV, 653-656.
Malkoc, Selin A. (2006). “Time and Decisions: Attention Based Perspective on Temporal Effects in Judgment and Choice: A Special Session Summary,” in C. Pechmann and L. Price (Eds.), Advances in Consumer Research, XXXIII, 688 - 691.
Malkoc, Selin A., and Michelle M. Duguid. “Not All Power is Created Equal: Role of Social and Personal Power in Decision Making.” (under revision)
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Nelson, Noelle, Selin A. Malkoc and Baba Shiv “A Spoonful of Bitter Helps the Medicine Go Down: The Motivational Value of Regret.” (under revision)
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Malkoc, Selin A. and Gulden Ulkumen “Blurring Similarities and Differences: How Category Width Changes Comparison Focus (under review)
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Selected Work in Progress
Wishful Thinking! Evaluation of Products in the Absence of Information (with Ayelet Gneezy & Simona Botti) [Manuscript in Preperation]
Loosing versus Gaining Control: The Role of Power in Perceptions of Deferral Tasks and Present-Biased Preferences (with Kelly Lee and Derek Rucker) [Data Collection and Analyses in Progress].
Tempting Variety: Why are Consumers Tempted by Large Assortments? (with Joseph Goodman) [Data Collection and Analyses in Progress].
Choice Validation Through Recommendations: The Role of Advice Not Taken in Satisfaction (with Joseph Goodman and Steve Nowlis) [Data Collection and Analyses in Progress].