Joseph K. Goodman
Washington
University in St. Louis
Olin
School of Business
One
Brookings Dr.
Campus
Box 1133
Saint
Louis, MO 63130
goodman@wustl.edu
314.935.6354
Google Scholar CB RESEARCH LAB SSRN author page Academia.edu
Professor Goodman is Assistant Professor of
Marketing at the Olin Business School, Washington University in St. Louis. His
research investigates consumer consumers’ attraction to large product and
feature assortments, and their ensuing choice overload and variety seeking
behavior. Prof. Goodman’s research also investigates how consumer experiences
and superstitions influence consumer happiness and satisfaction. His research
has appeared in the Journal of Consumer
Research, Journal of Marketing
Research, Journal of Consumer
Psychology, Journal of Behavioral
Decision Making, and Organizational
Behavior and Human Decision Processes. Joe received his PhD in Marketing at
the McCombs School of Business at The University of Texas at Austin. He has
taught Principles of Marketing, Consumer Behavior, and Judgment and Decision
Making courses at both the undergrad and graduate levels. He enjoys travelling,
running, Europe ‘72, and consuming in the natural habitat.
ACADEMIC
APPOINTMENTS
Assistant Professor of Marketing, Washington
University in St. Louis, Olin Business School, 2008 – present.
Assistant Professor of Marketing, University
of South Carolina, Moore School of Business, 2007 – 2008.
EDUCATION
Ph.D., Marketing, McCombs School of Business,
The University of Texas at Austin.
B.B.A., Business Honors and
Marketing, with honors, McCombs School of Business, The University of Texas at
Austin.
PRIMARY
RESEARCH INTERESTS
Assortment and Variety in Decision Making
Positive Affect and Superstitions from
Decision Making
Experiential Consumption and Consumer
Happiness
PUBLICATIONS
Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (forthcoming), “Data Collection in
a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making. PDF HERE
·
Cited
by Ideas Market on The Wall Street Journal
Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174. PDF HERE
·
Lead
article
· Cited by Business News Daily, PsychCentral
Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and
Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38
(December). PDF HERE
·
Cited
by St Louis Post-Dispatch
Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009),
“Happiness for Sale: Do Experiential Purchases Make Consumers Happier than
Material Purchases?” Journal of Consumer
Research, 36 (August), 188-198. PDF HERE
·
A
little press at MarketWatch on The Wall Street Journal
·
More
press on NowNews,
if you don’t like English
·
Featured
on Discovery@Olin
·
Cited
in an article at US News & World Report
·
Interviewed
on the Ladies’ Room Talk Radio Show if you don’t like to read.
·
Cited
by USA Today’s “Happiness: Staying positive in
negative territory”
Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion
of Control,” Organizational Behavior and
Human Decision Processes, 99 (March), 161-174. PDF HERE
PRIMARY
RESEARCH INTERESTS
Consumer variety seeking and demand for large
product and feature assortments
Consumer decision making from large product
and feature assortments
Consumer happiness and enjoyment
WORKING
PAPERS
SELECTED
WORKS IN PROGRESS
“Tempting Variety: Why are
Consumers Tempted by Large Assortments?” with Selin A. Malkoc, two studies
complete.
“From Small Slice to Big Picture: The
Relationship between Local Display Breadth, Assortment, and Variety,” with Cait Poynor Lamberton,
four studies complete.
“The Variety Heuristic: The Effects of Choice
and Self-Regulatory Depletion on Variety Seeking Behavior,” three studies
complete.
“Choice Validation and
Protection through Recommendations,” with Selin A. Malkoc and Steve Nowlis, four
studies complete.
“Giving and Receiving Happiness,” five
studies complete, manuscript in preparation.
“I Want It Because I Can’t Have It: When
Material Goods are Less Tempting than Experiences,” with Brittney Dalton, three
studies complete.
INVITED
PRESENTATIONS
HEC Paris, Paris, France,
Marketing Seminar Series, “Having
versus Using: When a Failure to Estimate Usage Makes Consumers Prefer
Multi-Feature Products,” February 2013.
University of California,
San Diego, San Diego, CA, “Having
versus Using: When a Failure to Estimate Usage Makes Consumers Prefer
Multi-Feature Products,” December
2012.
Yale/Stanford/UC Berkeley
Summer Decision Making Symposium, New York City, NY. “Having versus Using: When a Failure to Estimate Usage Makes
Consumers Prefer Multi-Feature Products,” May 2012.
University of California
Riverside, Marketing Seminar Series, “Having
versus Using: When a Failure to Estimate Usage Makes Consumers Prefer
Multi-Feature Products,” Riverside,
CA. May 2012.
Katholieke Universiteit
Leuven, Marketing Seminar Series, “Having
versus Using: When a Failure to Estimate Usage Makes Consumers Prefer
Multi-Feature Products,” Leuven,
Belgium. November 2011.
Özyeğin University,
Marketing Seminar Series, “Choosing
for Here and Now vs. There and Later: The Moderating Role of Construal on
Assortment Size Preferences,”
Istanbul, Turkey. July 2011.
University of Missouri, St.
Louis, Spring Seminar Series, “Choosing
for Here and Now vs. There and Later: The Moderating Role of Construal on
Assortment Size Preferences.” St.
Louis, MO. May 2011.
Washington University in
St. Louis, Marketing Seminar Series, “Consumer and Retailer Strategies when
Choosing from Large Assortments,” Olin Business School, St. Louis, MO. November
2007.
INSEAD, Marketing Seminar
Series, “Happiness for Sale: Do Experiential
Purchases Make Consumers Happier than Material Purchases?” Fontainebleu, France. September 2007.
University of Houston 13th
Annual Doctoral Symposium, C.T. Bauer School of Business, Houston, TX.
Indiana University, 34th
Annual Haring Symposium, Kelley School of Business, Bloomington, IN.
REFEREED
CONFERENCE PROCEEDINGS
Goodman,
Joseph K. and Caglar Irmak (2012), “Having versus Consuming: How Failing
to Estimate Usage Frequency Affects Consumer Preferences for Mulit0Feature
Products,” in Advances in Consumer
Research Volume 39, R. Ahluwalia, T. L. Chartrand, and R. K. Ratner (Eds.), 628-629.
Goodman,
Joseph K. and
Susan Broniarczyk (2009),"Screening From Large
Assortments: the Use of Include and Exclude Strategies in Consideration Set
Construction", in Advances in
Consumer Research Volume 36, A. L. McGill and S. Shavitt
(Eds.), 215-216.
Goodman,
Joseph K.
(2009), “Exclude or Include? Consideration Set Strategies and the Choice
Process,” in Advances in Consumer
Research Volume 36, A. L. McGill and S. Shavitt
(Eds.), 214-217.
Goodman,
Joseph K.,
Susan Broniarczyk, Leigh McAlister, and Jill Griffin
(2009), “Simplify Or Intensify? Best Seller Signage on Consumer Decision-Making
From Large Assortments,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 157-160.
Irwin, Julie, Joseph Goodman, and Leonardo Nicolao
(2008), “Happiness For Sale: Do Experiential Or
Material Purchases Lead to More Consumer Happiness?” in Advances in Consumer Research Volume 35, A. Y. Lee and D. Soman (Eds.), 72-75.
Ward, Morgan, Joseph Goodman, and Julie Irwin (2006), “I Want It Even Though I Do
Not Like It: Preference For Familiar But Less Liked Music,” in Advances in Consumer Research Volume 33, C. Pechmann
and L. Price (Eds.), 266-266.
Goodman,
Joseph K. and
Susan Broniarczyk (2006), “The Clash of
Personalities: the Role of the Corporate Brand in Product Brand Portfolios,” in
Advances in Consumer Research Volume 33, C. Pechmann
and L. Price (Eds.), 63-67.
Goodman,
Joseph K.
(2005), “Faulty Reasoning and Gambling Behavior,” Special Session Summary, in Advances in Consumer Research Volume 32, G. Menon
and A. R. Rao, (Eds.), 131-133.
Goodman,
Joseph K. and
Julie R. Irwin (2004), “Special Random Numbers: Beyond the Illusion of
Control”, in Advances in Consumer
Research Volume 31, B. E. Kahn
and M. F. Luce (Eds.), 20-21.
DeFanti, Mark P. and Joseph K. Goodman (2005), “Brand
Architecture and Corporate Reputation,” Marketing
Science Institute Conference Summary, Report No. 05-303, 20p, Charleston,
SC, March 17-18.
PRESENTATIONS
(*denotes presenter)
Goodman*,
Joseph K.,
Cynthia E. Cryder, and Amar A. Cheema, “Data
Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk
Samples,” to be presented (in
special session) at the meetings of the Association for Consumer Research,
Vancouver, BC, October 2012.
Goodman*,
Joseph K. and
Selin A. Malkoc, “Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for
Here and Now vs. There and Later: The Moderating Role of Construal on
Assortment Size Preferences,” presented at the International conference of the
Society for Consumer Psychology, Florence, Italy, June, 2012.
Goodman,*Joseph
K. and
Selin A. Malkoc, “Choosing for Here and Now vs. There and Later: The Moderating
Role of Construal on Assortment Size Preferences,” presented at the meetings of
the Society for Consumer Psychology, Las Vegas, NV, February, 2012.
Goodman*,
Joseph K. and Caglar Irmak, “Having versus Using: When a Failure to
Estimate Usage Makes Consumers Prefer Multi-Feature Products.” presented at the
meetings of the Association for Consumer Research, St. Louis, MO, October 2011.
Goodman*,
Joseph K.,
Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World:
Strengths and Weaknesses of Mechanical Turk Samples,” presented at the meetings
of the Society for Judgment and Decision Making, St. Louis, MO, November, 2010.
Goodman*, Joseph K., Rajagopal
Raghunathan, and Susan Broniarczyk,
“A Single Global Brand or Branded Variants? The Role of
Differentiation on Brand Portfolio Strategy,” presented at the Global Brand
Management Conference, Koc University, Istanbul, Turkey,
June, 2010.
Malkoc*, Selin A. and Joseph K. Goodman, “Is More Always
Better? The
Role of Construal on Assortment Size Preference,” presented (in special
session) at the meetings of the Society for Consumer Psychology, St. Pete
Beach, FL, February, 2010.
Goodman*, Joseph K., Susan Broniarczyk,
Jill Griffin, and Leigh McAlister, “Simplify or Intensify? Best Seller Signage on
Consumer Decision Making from Large Product Assortments” presented (in special
session) at the meetings of the Association for Consumer Research, San
Francisco, CA, October, 2008.
Goodman*,
Joseph K. and
Susan Broniarczyk, “Screening from Large Assortments:
The Use of Include and Exclude Strategies in Consideration Set Construction”
presented (in special session) at the meetings of the Association for Consumer
Research, San Francisco, CA, October. 2008.
Nicolao*, Leonardo, Julie R.
Irwin, and Joseph K. Goodman,
“Happiness for Sale: Do Experiential or Material Purchases Lead to Greater
Consumer Happiness?” presented at the meetings of the Society for Judgment and
Decision Making, Long Beach, CA, November, 2007.
Irwin, Julie R., Joseph K. Goodman, and Leonardo Nicolao*,
“Happiness for Sale: Do Experiential or Material Purchases Lead to Greater
Consumer Happiness?” presented (in special session) at the meetings of the
Association for Consumer Research, Memphis, TN, October, 2007.
Goodman*,
Joseph K. and Cait Poynor, “From Small Slice to
Big Picture: The Relationship Between Local Display Breadth, Assortment, and
Variety,” presented at the meetings of the Society for Consumer Psychology, Las
Vegas, NV, February, 2007.
Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, "I Want It Even Though
I Do Not Like It: Preference for Familiar but Less
Liked Music” presented (in special session) at the meetings of the Society for
Consumer Psychology, Miami, FL, February, 2006.
Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do
Not Like It: Preference for Familiar but Less Liked Music” presented at the meetings
of the Society for Judgment and Decision Making, Toronto, ON, Canada, November
2005
Goodman*,
Joseph K. and
Susan Broniarczyk, “Clash of Personalities: The Role
of the Corporate Brand in Product Brand Portfolios” competitive paper presented
at the meetings of the Association for Consumer Research, San Antonio, TX,
October, 2005.
Goodman*,
Joseph K. and
Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” (in
special session) presented at the meetings of the Association for Consumer
Research, Portland, OR, October 2004.
Goodman*,
Joseph K. and
Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,”
presented at Behavioral Decision Research in Management Conference, Duke
University, April, 2004.
Goodman*,
Joseph K. and
Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,”
presented at the meetings of the Society for Judgment and Decision Making,
Vancouver, Canada, November 2003.
Broniarczyk*, Susan, Joseph K. Goodman, Jill Griffin, and
Leigh McAlister, “Too Many Choices: The
Effect of Assortment on Anticipated and Post-Consumption Regret,” presented (in
special session) at the meetings of the Association for Consumer Research,
Toronto, Canada, October, 2003.
Goodman*,
Joseph K. and
Julie R. Irwin, “Reluctance to Concede Randomness: Specialized Random Numbers,”
competitive paper presented at the meetings of the Association for Consumer
Research, Toronto, Canada, October, 2003.
HONORS
AND AWARDS
Invited
Faculty Fellow, Society for Consumer Psychology Doctoral Symposium, San
Antonio, TX, 2013.
Invited
Faculty Fellow, Association for Consumer Research Doctoral Symposium, St.
Louis, MO, 2011.
Fred Moore Assistant
Instructor Award for Teaching Excellence, McCombs School of Business, The
University of Texas at Austin, May 2007.
AMA-Sheth
Foundation Doctoral Fellow, University of Connecticut, July 6-10, 2005.
The
University of Texas at Austin Continuing Fellowship, Office of Graduate Studies
2005.
13th
Annual University of Houston Doctoral Symposium Fellow, Houston, TX, 2004.
The
University of Texas at Austin Bruton Fellowship,
2003, 2004.
34th
Annual Haring Symposium Fellow, Indiana University, Bloomington, IN, 2003.
Dean’s Fellowship, McCombs
School of Business, The University of Texas at Austin,
2003, 2004.
The
University of Texas at Austin Pre-Emptive Fellowship, Office of Graduate
Studies, 2003.
The
University of Texas at Austin Dean’s List, 1997-2001.
PROFESSIONAL
SERVICE
Editorial Review Board, Journal of Consumer Psychology
Advisory
Panel, Society for Consumer Psychology, 2012-2014.
Ad-Hoc Reviewer:
-Journal of Consumer Research
-Organizational Behavior and Human Decision
Processes
-Journal of Economic Behavior & Organization
-Association for Consumer
Research (ACR) Conference
-Society for Consumer
Psychology (SCP) Conference
-Society for Consumer
Psychology (SCP) Dissertation Competition
-European Marketing Academy
(EMAC) Conference
-Social Sciences and Humanities
Research Council of Canada
-Academy of Marketing
Science World Marketing Congress
Program
Committee
-Association for Consumer
Research (ACR) Annual Conference, 2013.
-Society for Consumer
Psychology (SCP) Annual Conference, 2009, 2010, 2012, 2013.
Dissertation Committee Member – Dejun (Tony)
Kong, Organizational Behavior
Course
Evaluation Committee Member, Washington University in St. Louis, 2011-2012.
Research
Pool Coordinator, Olin Business School, Washington University in St. Louis,
2008-2012.
Spring
Marketing Seminar Series Coordinator, Washington University in St. Louis, 2012.
Co-Director
of CB Research Lab, Olin Business School, Washington University in St. Louis,
2008-present.
Session
Chair, International Society for Consumer Psychology Conference, 2012.
Special
Session Chair, “Choosing for Tomorrow:
The Influence of Affect and Temporal Distance,” 2011 meetings of the
Association for Consumer Research, St. Louis, MO.
Special Session Chair, “Exclude or Include? Consideration Set
Strategies and the Choice Process,” 2009 meetings of the Association for
Consumer Research, San Francisco, CA.
Special
Session Chair, “Constrained Preferences: A Look into the Preference/Choice
Inconsistency,” 2006 meetings of the Society for Consumer Psychology, Miami,
FL.
Special
Session Chair, “Faulty Reasoning and Gambling Behavior,” 2004 meetings of the
Association for Consumer Research, Portland, OR.
TEACHING
EXPERIENCE
Understanding and
Influencing Consumer Behavior (MKT 576A, MBA and PMBA), Washington University
in St. Louis, Fall 2009, 2010, 2011, 2012.
·
Evaluations:
Min = 8.59, Max = 9.09, Medians ≥ 9/10
Consumer Behavior (MKT 377,
BSBA), Washington University in St. Louis, Fall 2009,
2010, 2011, 2012.
·
Evaluations:
Min = 8.86, Max = 9.21, Medians ≥ 9/10
Judgment and Decision
Making Seminar (MKT 674, PhD), Washington University in St. Louis, Spring 2010.
·
Evaluations:
Median 10/10.
Principles of Marketing
(MKT 370, BSBA), Washington University in St. Louis, Fall 2008.
·
Evaluations:
Medians 9/10.
Consumer Behavior (MKTG
351), University of South Carolina, Fall 2007.
Principles of Marketing*
(MKT 337), The University of Texas at Austin, Spring
2006.
·
Evaluations:
4.92/5.0*
*Awarded the Fred Moore
Assistant Instructor Award for Teaching Excellence.
Independent Study
Supervisor, Olin Business School – Jessica Liang, Andong Cheng, Jannina Phi,
Justin Samakow, Neha Agarwal
Internship Supervisor, Olin
Business School – Stephen Hayes, Amanda Baranick,
Colin Ardern, Ashley Blumberg
MEMBERSHIPS
(PAST AND PRESENT)
CB
Research Lab, Olin Business
School, Washington University in St. Louis
Good NaylorMan Lab,
Moore School of Business, University of South Carolina
Irwin Lab, McCombs School of Business, The University of Texas at Austin
American Marketing Association
American Psychological Association
Association for Consumer Research
Association for Psychological Science
Society for Consumer Psychology
Society for Judgment and Decision Making
Gumball.com Fanclub
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