Joseph K GoodmanOfficial_WUSTL-1line-4c-MD

 

Joseph K. Goodman

Associate Professor

Washington University in St. Louis

Olin School of Business                                  

One Brookings Dr.                           

Campus Box 1156

Saint Louis, MO  63130

goodman@wustl.edu           314.935.6354                       

 

 

Google Scholar     CB RESEARCH LAB     SSRN author page    Academia.edu

 

Professor Goodman is Associate Professor of Marketing at the Olin Business School, Washington University in St. Louis. His research investigates consumers’ attraction to large product and feature assortments, and their ensuing choice overload and variety seeking behavior. Prof. Goodman’s research also investigates how consumer experiences and superstitions influence consumer happiness and satisfaction. His research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Behavioral Decision Making, and Organizational Behavior and Human Decision Processes. Joe received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. He has taught Principles of Marketing, Consumer Behavior, and Judgment and Decision Making courses at both the undergrad and graduate levels. He enjoys travelling, running, Europe ‘72, and consuming in the natural habitat.

 

 


 

ACADEMIC APPOINTMENTS

 

Associate Professor of Marketing, Washington University in St. Louis, Olin Business School, 2013 – present.

Assistant Professor of Marketing, Washington University in St. Louis, Olin Business School, 2008 – 2013.

Assistant Professor of Marketing, University of South Carolina, Moore School of Business, 2007 – 2008.

 

EDUCATION          

 

Ph.D., Marketing, McCombs School of Business, The University of Texas at Austin.

B.B.A., Business Honors and Marketing, with honors, McCombs School of Business, The University of Texas at Austin.

 

PRIMARY RESEARCH INTERESTS

 

Variety and Product/Feature Assortment in Decision Making

Heuristics and Superstitions in Decision Making

Mechanical Turk and Data Collection

Consumer Happiness & Well-Being

 

 

PUBLICATIONS

 

Ward, Morgan K., Joseph K. Goodman, and Julie R. Irwin (2014), “The Same Old Song: The Power of Familiarity in Music Choice,” Marketing Letters, 25, 1, 1-11. Lead Article. PDF HERE.

 

Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (2013), “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making, 26 (July), 213-224. PDF via SSRN HERE

 

Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174. Lead Article. PDF via SSRN HERE

 

Goodman, Joseph K. and Caglar Irmak (2013), “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products.” Journal of Marketing Research, 50 (February), 44-54. PDF HERE

 

Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38 (December). PDF via SSRN HERE

 

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Journal of Consumer Research, 36 (August), 188-198. PDF via SSRN HERE

 

Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organizational Behavior and Human Decision Processes, 99 (March), 161-174. PDF HERE

 

 

PRESS ROOM

 

Gift Giving

o   US News & World Report, “10 'Experience' Gifts That Keep on Giving”

Happiness, Materialism, and Consuming Experiences

o   Marketplace, “Shopping: As American as apple pie on Thanksgiving”

o   KPLR 11, Pulse of St Louis “Holiday Shopping Beginning Earlier and Earlier”

o   Wash U Newsroom, “’Chirstmas Creep’: Happiness or humbug?”

o   The Wall Street Journal, MarketWatch  

o   NowNews, if you don’t like English

o   Discovery@Olin

o   US News & World Report

o   Ladies’ Room Talk Radio Show if you don’t like to read.

o   Happiness: Staying positive in negative territory

Music and Familiarity

o   Huffington Post, “Listeners like new music less than they say they do”

Mturk

o   Ideas Market on The Wall Street Journal

New Products

o   Business News Daily, “Why You May Not Love That New Purchase After All”

o   PsychCentral, “Did You Really Need that New iPhone?”

Choice and the Allure of Assortment

o   St Louis Post-Dispatch, “Consumers wants lots of choices—Except when they don’t”

 

 

WORKING PAPERS

 

Goodman, Joseph K., “When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments,” under revisions, previous version PDF HERE.

 

Goodman, Joseph K., “Giving Happiness: Do Experiential Gifts Lead to More Happiness?”. PDF HERE.

 

 

SELECTED WORKS IN PROGRESS

 

“Tempting Variety: Why are Consumers Tempted by Large Assortments?” with Selin A. Malkoc, two studies complete.

 

“From Small Slice to Big Picture: The Relationship between Local Display Breadth, Assortment, and Variety,” with Cait Poynor Lamberton, four studies complete.

 

One of Each: Variety Seeking to Avoid Choice Difficulty,” four studies complete.

 

“Choice Validation and Protection through Recommendations,” with Selin A. Malkoc and Steve Nowlis, four studies complete.

 

“I Want It Because I Can’t Have It: When Material Goods are Less Tempting than Experiences,” with Brittney Dalton, three studies complete.

 

 

INVITED PRESENTATIONS

Goodman, Joseph K. and Gabriele Paolacci “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” workshop at the meetings of the Association for Consumer Research, Baltimore, MD, October 2014. SLIDES AVAILABLE HERE.

 

Goodman, Joseph K., “Giving and Receiving Happiness,” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami Fl, March 2014.

 

Olin Faculty Research Symposium, “In Defense of Materialism: Rethinking the Experiential Advantage on Consumer Happiness,” May 2, 2014.

 

Marketing in Israel 13 (Tel Aviv University, Hebrew University, and IDC),  “Giving Happiness: Rethinking the Experiential Advantage on Consumption Happiness,” January 1, 2014.

 

Olin Praxis: Research that Impacts Business, Washington University in St. Louis, “When Consumers Don't Want Choices,” December 2013. Link.

 

University of California, Irvine, “Rethinking the Experiential Advantage on Consumption Happiness,” Irvine, CA, November 2013.

 

HEC Paris, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Paris, France, February 2013.

 

University of California, San Diego, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” San Diego, CA, December 2012.

 

Yale/Stanford/UC Berkeley Summer Decision Making Symposium, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” New York City, NY, May 2012.

 

University of California Riverside, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Riverside, CA, May 2012.

 

Katholieke Universiteit Leuven, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Leuven, Belgium, November 2011.

 

Özyeğin University, Marketing Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Istanbul, Turkey, July 2011.

 

University of Missouri, St. Louis, Spring Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences.” St. Louis, MO, May 2011.

 

Washington University in St. Louis, Marketing Seminar Series, “Consumer and Retailer Strategies when Choosing from Large Assortments,” Olin Business School, St. Louis, MO, November 2007.

 

INSEAD, Marketing Seminar Series, “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Fontainebleu, France, September 2007.

 

University of Houston 13th Annual Doctoral Symposium, C.T. Bauer School of Business, Houston, TX.

 

Indiana University, 34th Annual Haring Symposium, Kelley School of Business, Bloomington, IN.

 

 

PRESENTATIONS (*denotes presenter)

 

Goodman*, Joseph K. and Gabriele Paolacci*, “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk ,” workshop at the meetings of the Association for Consumer Research, Baltimore, MD, October 2014.

 

Goodman*, Joseph K., “Giving and Receiving Happiness,” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami Fl, March 2014.

 

Goodman*, Joseph K., “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” roundtable at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.

 

Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” to be presented (in special session) at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.

 

Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” ISMS Marketing Science Conference, Istanbul, Turkey, July 2013.

 

Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented (in special session) at the meetings of the Association for Consumer Research, Vancouver, BC, October 2012.

 

Goodman*, Joseph K. and Selin A. Malkoc, “Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the International conference of the Society for Consumer Psychology, Florence, Italy, June, 2012.

 

Goodman,*Joseph K. and Selin A. Malkoc, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2012.

 

Goodman*, Joseph K. and Caglar Irmak, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products.” presented at the meetings of the Association for Consumer Research, St. Louis, MO, October 2011.

 

Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented at the meetings of the Society for Judgment and Decision Making, St. Louis, MO, November, 2010.

 

Goodman*, Joseph K., Rajagopal Raghunathan, and Susan Broniarczyk, “A Single Global Brand or Branded Variants? The Role of Differentiation on Brand Portfolio Strategy,” presented at the Global Brand Management Conference, Koc University, Istanbul, Turkey, June, 2010.

 

Malkoc*, Selin A. and Joseph K. Goodman, “Is More Always Better? The Role of Construal on Assortment Size Preference,” presented (in special session) at the meetings of the Society for Consumer Psychology, St. Pete Beach, FL, February, 2010.

 

Goodman*, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister, “Simplify or Intensify? Best Seller Signage on Consumer Decision Making from Large Product Assortments” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October, 2008.

 

Goodman*, Joseph K. and Susan Broniarczyk, “Screening from Large Assortments: The Use of Include and Exclude Strategies in Consideration Set Construction” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October. 2008.

 

Nicolao*, Leonardo, Julie R. Irwin, and Joseph K. Goodman, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented at the meetings of the Society for Judgment and Decision Making, Long Beach, CA, November, 2007.

 

Irwin, Julie R., Joseph K. Goodman, and Leonardo Nicolao*, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented (in special session) at the meetings of the Association for Consumer Research, Memphis, TN, October, 2007.

 

Goodman*, Joseph K. and Cait Poynor, “From Small Slice to Big Picture: The Relationship Between Local Display Breadth, Assortment, and Variety,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2007.

 

Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, "I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami, FL, February, 2006.

 

Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented at the meetings of the Society for Judgment and Decision Making, Toronto, ON, Canada, November 2005

 

Goodman*, Joseph K. and Susan Broniarczyk, “Clash of Personalities: The Role of the Corporate Brand in Product Brand Portfolios” competitive paper presented at the meetings of the Association for Consumer Research, San Antonio, TX, October, 2005.

 

Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” (in special session) presented at the meetings of the Association for Consumer Research, Portland, OR, October 2004.

 

Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at Behavioral Decision Research in Management Conference, Duke University, April, 2004.

 

Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at the meetings of the Society for Judgment and Decision Making, Vancouver, Canada, November 2003.

 

Broniarczyk*, Susan, Joseph K. Goodman, Jill Griffin, and Leigh McAlister, “Too Many Choices:  The Effect of Assortment on Anticipated and Post-Consumption Regret,” presented (in special session) at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.

 

Goodman*, Joseph K. and Julie R. Irwin, “Reluctance to Concede Randomness: Specialized Random Numbers,” competitive paper presented at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.

 

 

REFEREED CONFERENCE PROCEEDINGS

 

Goodman, Joseph K. and Caglar Irmak (2012), “Having versus Consuming: How Failing to Estimate Usage Frequency Affects Consumer Preferences for Mulit-Feature Products,” in Advances in Consumer Research Volume 39, R. Ahluwalia, T. L. Chartrand, and R. K. Ratner (Eds.), 628-629. 

 

Goodman, Joseph K. and Susan Broniarczyk (2009), “Screening From Large Assortments: the Use of Include and Exclude Strategies in Consideration Set Construction,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 215-216.

 

Goodman, Joseph K. (2009), “Exclude or Include? Consideration Set Strategies and the Choice Process,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 214-217.

 

Goodman, Joseph K., Susan Broniarczyk, Leigh McAlister, and Jill Griffin (2009), “Simplify Or Intensify? Best Seller Signage on Consumer Decision-Making From Large Assortments,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 157-160.

 

Irwin, Julie, Joseph Goodman, and Leonardo Nicolao (2008), “Happiness For Sale: Do Experiential Or Material Purchases Lead to More Consumer Happiness?” in Advances in Consumer Research Volume 35, A. Y. Lee and D. Soman (Eds.), 72-75.

 

Ward, Morgan, Joseph Goodman, and Julie Irwin (2006), “I Want It Even Though I Do Not Like It: Preference For Familiar But Less Liked Music,” in Advances in Consumer Research Volume 33, C. Pechmann and L. Price (Eds.), 266-266.

 

Goodman, Joseph K. and Susan Broniarczyk (2006), “The Clash of Personalities: the Role of the Corporate Brand in Product Brand Portfolios,” in Advances in Consumer Research Volume 33, C. Pechmann and L. Price (Eds.), 63-67.

 

Goodman, Joseph K. (2005), “Faulty Reasoning and Gambling Behavior,” Special Session Summary, in Advances in Consumer Research Volume 32, G. Menon and A. R. Rao, (Eds.), 131-133.

 

Goodman, Joseph K. and Julie R. Irwin (2004), “Special Random Numbers: Beyond the Illusion of Control”, in Advances in Consumer Research Volume 31, B. E. Kahn and M. F. Luce (Eds.), 20-21.

 

DeFanti, Mark P. and Joseph K. Goodman (2005), “Brand Architecture and Corporate Reputation,” Marketing Science Institute Conference Summary, Report No. 05-303, 20p, Charleston, SC, March 17-18.

 

HONORS AND AWARDS

 

Invited Faculty Fellow, Society for Consumer Psychology Doctoral Symposium, San Antonio, TX, 2013.

Invited Faculty Fellow, Association for Consumer Research Doctoral Symposium, St. Louis, MO, 2011.

Fred Moore Assistant Instructor Award for Teaching Excellence, McCombs School of Business, The University of Texas at Austin, May 2007.

AMA-Sheth Foundation Doctoral Fellow, University of Connecticut, July 6-10, 2005.

The University of Texas at Austin Continuing Fellowship, Office of Graduate Studies 2005.

13th Annual University of Houston Doctoral Symposium Fellow, Houston, TX, 2004.

The University of Texas at Austin Bruton Fellowship, 2003, 2004.

34th Annual Haring Symposium Fellow, Indiana University, Bloomington, IN, 2003.

Dean’s Fellowship, McCombs School of Business, The University of Texas at Austin, 2003, 2004.

The University of Texas at Austin Pre-Emptive Fellowship, Office of Graduate Studies, 2003.

The University of Texas at Austin Dean’s List, 1997-2001.

 

 

PROFESSIONAL SERVICE

 

Editorial Review Board, Journal of Consumer Research

Editorial Review Board, Journal of Consumer Psychology

Advisory Panel, Society for Consumer Psychology, 2012-2014.

Ad-Hoc Reviewer:

-Journal of Consumer Research

-Journal of Consumer Psychology

-Organizational Behavior and Human Decision Processes

-Journal of Economic Behavior & Organization

-Association for Consumer Research (ACR) Conference

-Society for Consumer Psychology (SCP) Conference

-Society for Consumer Psychology (SCP) Dissertation Competition

-European Marketing Academy (EMAC) Conference

-Social Sciences and Humanities Research Council of Canada

-Academy of Marketing Science World Marketing Congress

Program Committee

-Association for Consumer Research (ACR) Annual Conference, 2013.

-Society for Consumer Psychology (SCP) Annual Conference, 2009, 2010, 2012, 2013.

Dissertation Committee Member – Dejun (Tony) Kong, Organizational Behavior

Course Evaluation Committee Member, Washington University in St. Louis, 2011-2012.

Research Pool Coordinator, Olin Business School, Washington University in St. Louis, 2008-2012.

Spring Marketing Seminar Series Coordinator, Washington University in St. Louis, 2012.

Co-Director of CB Research Lab, Olin Business School, Washington University in St. Louis, 2008-present.

Conference Co-Chair (with Kristin Diehl), Society for Consumer Psycholgy Doctoral Consoritum, Phooenix, AZ, Febraury 2015.

Workshop Co-Chair (with Gabriele Paolacci), "Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk," Baltimore, MD, October 25, 2014.

Roundtable Session Chair, “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” meetings of the Association for Consumer Research, Chicago, IL, October 2013.

Session Chair, International Society for Consumer Psychology Conference, 2012.

Specialal Session Chair, “Choosing for Tomorrow: The Influence of Affect and Temporal Distance,” 2011 meetings of the Association for Consumer Research, St. Louis, MO..

Special Session Chair, “Exclude or Include?e?Consideration Set Strategies and the Choice Process,” 2009 meetings of the Association for Consumer Research, San Francisco, CA.Consideration Set Strategies and the Choice Process,” 2009 meetings of the Association for Consumer Research, San Francisco, CA..

Special Session Chair, “Constrained Preferences: A Look into the Preference/Choice Inconsistency,” 2006 meetings of the Society for Consumer Psychology, Miami, FL.Special Session Chair, “Constrained Preferences: A Look into the Preference/Choice Inconsistency,” 2006 meetings of the Society for Consumer Psychology, Miami, FL..

Special Session Chair, “Faulty Reasoning and Gambling Behavior,” 2004 meetings of the Association for Consumer Research, Portland, OR.Special Session Chair, “Faulty Reasoning and Gambling Behavior,” 2004 meetings of the Association for Consumer Research, Portland, OR..

 

 

TEACHING EXPERIENCE

 

Understanding and Influencing Consumer Behavior (MKT 576A, MBA and PMBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.

·         Evaluations: Min = 8.59, Max = 9.09, Medians ≥ 9/10

Consumer Behavior (MKT 377, BSBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.

·         Evaluations: Min = 8.86, Max = 9.21, Medians ≥ 9/10

Judgment and Decision Making Seminar (MKT 674, PhD), Washington University in St. Louis, Spring 2010.

·         Evaluations: Medians 10/10.

Principles of Marketing (MKT 370, BSBA), Washington University in St. Louis, Fall 2008.

·         Evaluations: Medians 9/10.

Consumer Behavior (MKTG 351), University of South Carolina, Fall 2007.

Principles of Marketing* (MKT 337), The University of Texas at Austin, Spring 2006.

·         Evaluations: 4.92/5.0*

*Awarded the Fred Moore Assistant Instructor Award for Teaching Excellence.

Independent Study Supervisor, Olin Business School – Jessica Liang, Andong Cheng, Jannina Phi, Justin Samakow, Neha Agarwal

Internship Supervisor, Olin Business School – Stephen Hayes, Amanda Baranick, Colin Ardern, Ashley Blumberg

 

 

MEMBERSHIPS (PAST AND PRESENT)

 

CB Research Lab, Olin Business School, Washington University in St. Louis

Good NaylorMan Lab, Moore School of Business, University of South Carolina

Irwin Lab, McCombs School of Business, The University of Texas at Austin

American Marketing Association

American Psychological Association

Association for Consumer Research

Association for Psychological Science

Society for Consumer Psychology

Society for Judgment and Decision Making

Gumball.com Fanclub

 

Links

American's Guide to Turkey

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