Tat Chan

Mailing Address

e-mail: chan@wustl.edu

Phone: (314) 935-6096

Fax: (314) 935-6359

My C.V.

Teaching

Marketing Research (MBA), Spring 2007

Data Analysis for Brand Management (MBA), Spring 2007

Database Marketing (MBA), Spring 2007

Market Research (Undergrad.), 2004 - 2006

Marketing Strategy (Undergrad.), 2004 - 2006

Principles of Marketing (Undergrad.), 2002 - 2004

Research

Accepted Papers

• "Learning, Private Information and the Economic Evaluation of Randomized Experiments" (co-authored with Barton H. Hamilton.)
• Journal of Political Economy, December 2006, lead article.
• "Estimating a Continuous Hedonic Choice Model with an Application to Demand for Soft Drinks"
• RAND Journal of Economics, Vol. 37, NO.2, Summer 2006.
• "Models of Multiple-Category Choice Behavior" (co-authored with P.B.Seetharaman, Siddhartha Chib, Andrew Ainslie, Peter Boatwright, Sachin Gupta, Nitin Mehta, Vithala Rao and Andrei Strijnev.)
• Marketing Letter, 16:3/4 2005.
• "Commentary on 'Structural Modeling in Marketing'"
• Marketing Science, forthcoming.
• "Willingness to Pay with Competition in Online Auctions " (co-authored with Vrinda Kadiyali and Young-Hoon Park.)
• Journal of Marketing Research, forthcoming.
• "A Structural Model of Locational Competition among Gasoline Retailers: An Empirical Analysis" (co-authored with V. Padmanabhan and P.B. Seetharaman.)
• Journal of Marketing Research, forthcoming.
• "Strategic Management of R&D Pipelines with Co-Specialized Investiments and Technology Markets" (co-authored with Jack Nickerson and Hideo Owan.)
• Management Science, forthcoming.

Papers under Review

• "Decomposing Purchase Elasticity with A Dynamic Structural Model of Flexible Consumption " (co-authored with Chakravarthi Narasimhan and Qin Zhang.)
• Under 3rd round review at Journal of Marketing Research.
• "Estimating Dynamic Pricing Decisions in Oligopolistic Markets: An Empirical Approach Using Micro- and Macro-Level Data" (co-authored with P.B. Seetharaman.)
• Preparing for 2nd round review at Quantitative Marketing and Economics.
• "Dynamics of Market Structure in Rapidly Developing Technology Industries" (co-authored with Ravi Dhar and William Putsis.)
• Preparing for 2nd round review at Quantitative Marketing and Economics.
• "The Exercise of Buy-It-Now Pricing in Auctions: Seller Revenue Implications" (co-authored with Vrinda Kadiyali and Young-Hoon Park.)
• Under 1st round review at Marketing Science.
• "Using Expectations Data to Infer Managerial Objectices and Choices" (co-authored with Barton H. Hamilton and Chris Makler.)

Working Papers

• "Modeling Online Browsing and Purchase of Air Tickets" (co-authored with Amar Cheema and Ciju Nair.)
• "Product Bundles under Three-Part Tariffs" (co-authored with Chakravarthi Narasimhan and Ping Xiao.)
• "An Empirical Analysis of Store Competition" (co-authored with Yu Ma, Chakravarthi Narasimhan and Vishal Singh.)

Projects in Progress

• An Empirical Study of the Household Online Browsing Behavior (with Amar Cheema and Ping Xiao)
• Estimating a Latent Hedonic Choice Model with Application to Multiple-Category Multiple-Unit Store Purchases (with Yu Ma)
• Learning about the New Drug: the Role of Marketing Communication and Patient Heterogeneity (with Chakravarthi Narasimhan and Ying Xie)
• Incorporating PRice Expectations in Modeling Purchase Decisions (with Sudipt Roy and Amar Cheema)