Tat Chan

Assistant Professor of Marketing
Mailing Address
Campus Box 1133
Washington University in St. Louis
One Brookings Drive
St. Louis, MO 63130-4899
USA
e-mail: chan@wustl.edu
Phone: (314) 935-6096
Fax: (314) 935-6359
Teaching
Marketing Research (MBA), Spring 2007
Data Analysis for Brand Management (MBA), Spring 2007
Database Marketing (MBA), Spring 2007
Market Research (Undergrad.), 2004 - 2006
Marketing Strategy (Undergrad.), 2004 - 2006
Principles of Marketing (Undergrad.), 2002 - 2004
Research
Accepted Papers
- "Learning, Private Information and the Economic Evaluation of Randomized Experiments" (co-authored with Barton H. Hamilton.)
- Journal of Political Economy, December 2006, lead article.
- "Estimating a Continuous Hedonic Choice Model with an Application to Demand for Soft Drinks"
- RAND Journal of Economics, Vol. 37, NO.2, Summer 2006.
- "Models of Multiple-Category Choice Behavior" (co-authored with P.B.Seetharaman, Siddhartha Chib, Andrew Ainslie, Peter Boatwright, Sachin Gupta, Nitin Mehta, Vithala Rao and Andrei Strijnev.)
- Marketing Letter, 16:3/4 2005.
- "Commentary on 'Structural Modeling in Marketing'"
- Marketing Science, forthcoming.
- "Willingness to Pay with Competition in Online Auctions " (co-authored with Vrinda Kadiyali and Young-Hoon Park.)
- Journal of Marketing Research, forthcoming.
- "A Structural Model of Locational Competition among Gasoline Retailers: An Empirical Analysis" (co-authored with V. Padmanabhan and P.B. Seetharaman.)
- Journal of Marketing Research, forthcoming.
- "Strategic Management of R&D Pipelines with Co-Specialized Investiments and Technology Markets" (co-authored with Jack Nickerson and Hideo Owan.)
- Management Science, forthcoming.
Papers under Review
Working Papers
Projects in Progress
- An Empirical Study of the Household Online Browsing Behavior (with Amar Cheema and Ping Xiao)
- Estimating a Latent Hedonic Choice Model with Application to Multiple-Category Multiple-Unit Store Purchases (with Yu Ma)
- Learning about the New Drug: the Role of Marketing Communication and Patient Heterogeneity (with Chakravarthi Narasimhan and Ying Xie)
- Incorporating PRice Expectations in Modeling Purchase Decisions (with Sudipt Roy and Amar Cheema)