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© 2023 Baojun Jiang |
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My Google Scholar page
Research Interests
Sharing economy, competitive strategy, behavioral economics, platform-based business models, pricing,
channels, innovation, operations and marketing interface, applied game theory
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Publications
- Diao W, Jiang B, Tian L (2023) Competition between p2p ridesharing platforms and traditional taxis. Production and Operations Management (forthcoming).
- Guo X, Jiang B (2023) Inventory sharing under service-quality competition. Manufacturing & Service Operations Management (forthcoming).
- Fang F, Jiang B, Sun J (2023) Partial vertical ownership in the presence of downstream competition. Production and Operations Management 32(6):1692-1704.
- Yin Q, Jiang B, Zhou S (2023) Effects of consumers' context-dependent preferences on product bundling. Production and Operations Management 32(6):1674-1691.
- Diao, W, Harutyunyan M, Jiang B (2023) Consumer fairness concerns and dynamic pricing in a channel. Marketing Science 42(3):569-588.
- Jiang B, Tian L (2022) Effects of reactive capacity on product quality and firm profitability in an uncertain market. Operations Research 70(5):2619-2636.
- Jiang B, Shi H, Zou T (2022) Effects of on-demand product adjustments on firm's pricing and product strategies. Production and Operations Management 31(3):1252-1270.
- Chen Y, Jiang B (2021) Dynamic pricing and price commitment of new experience goods. Production and Operations Management 30(8):2752-2764.
- Tian L, Jiang B, Xu Y (2021) Manufacturer's entry in the product-sharing market . Manufacturing & Service Operations Management 23(3):553-568. (Lead research article)
- Jiang B, Sudhir K, Zou T (2021) Effects of cost-information transparency on intertemporal price discrimination. Production and Operations Management 30(2):390-401.
- Zou T, Zhou B, Jiang B (2020) Product-line design in the presence of consumers' anticipated regret. Management Science 66(12):5665-5682.
- Jiang B, Zou T (2020) Consumer search and filtering on online retail platforms. Journal of Marketing Research 57(5):900-916.
- Zou T, Jiang B (2020) Integration of primary and resale platforms. Journal of Marketing Research 57(4):659-676.
- Jiang B, Tian L, Zhou B (2019) Competition of content acquisition and distribution under consumer multi-purchase. Journal of Marketing Research 56(6):1066-1084. (Cited by FTC Commissioner in July 10, 2020 speech; 2022 Don Lehmann Award)
- Eckhardt G, Houston M, Jiang B, Lamberton C, Rindfleisch A, Zervas G (2019) Marketing in the sharing economy. Journal of Marketing 83(5):5-27. Media mention of this study
- Chen Y, Jiang B (2019) Effects of monitoring technology on the insurance market. Production and Operations Management 28(8):1957-1971. Media mention of this study
- Harutyunyan M, Jiang B (2019) The bright side of having an enemy. Journal of Marketing Research 56(4):679-690.
- Jiang B, Liu C (2019) Managerial optimism in a competitive market. Production and Operations Management 28(4):833-846.
- Jiang B, Yang B (2019) Quality and pricing decisions in a market with consumer information sharing. Management Science 65(1):272-285.
- Jiang B, Shi H (2018) Intercompetitor licensing and product innovation. Journal of Marketing Research 55(5):738-751.
- Jiang B, Tian L (2018) Collaborative consumption: Strategic and economic implications of product sharing. Management Science 64(3):1171-1188. Media mention of this study
- Tian L, Jiang B (2018) Effects of consumer-to-consumer product sharing on distribution channel, Production and Operations Management 27(2):350-367.
- Narasimhan C, Papatla P, Jiang B, Kopalle P, Messinger P, Moorthy S, Proserpio D, Subramanian U, Wu C, Zhu T (2018) Sharing economy: Review of current research and directions for future research. Customer Needs and Solutions 5(1-2):93-106.
- Harutyunyan M, Jiang B (2017) Strategic implications of keeping product value secret from competitor's customers. Journal of Retailing 93(3):382-399.
- Jiang B, Narasimhan C, Turut O (2017) Anticipated regret and product innovation. Management Science 63(12):4308-4323. Media mention of this study
- Tian L, Jiang B (2017) Comment on "Strategic information management under leakage in a supply chain". Management Science 63(12):4258-4260.
- Guo X, Jiang B (2016)
Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research 53(6):988-1000.
- Jiang B, Tian L, Xu Y, Zhang F (2016) To share or not to share: Demand forecast sharing in a distribution channel. Marketing Science 35(5):800-809.
- Jiang B, Srinivasan K (2016) Pricing and persuasive advertising in a differentiated market. Marketing Letters 27(3):579-588.
- Jiang B, Ni J, Srinivasan K (2014) Signaling through pricing by service providers with social preferences.
Marketing Science 33(5):641-654. INFORMS Press Release about this study.
- Jiang B, Jerath K, Srinivasan K (2011) Firm strategies in the "mid tail" of platform-based retailing.
Marketing Science 30(5):757-775 (Lead Article).
- Jiang B, Wang B (2008) Impact of consumer reviews and ratings on sales, prices, and profits: Theory and evidence.
Proceedings of the 29th International Conference on Information Systems.
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