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© 2022 Baojun Jiang
      
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Research Interests
     Sharing economy, competitive strategy, behavioral economics, platform-based business models, pricing, channels, innovation, operations and marketing interface, applied game theory
  Publications
  1. Fang F, Jiang B, Sun J (2022) Partial vertical ownership in the presence of downstream competition. Production and Operations Management (forthcoming).
  2. Yin Q, Jiang B, Zhou S (2022) Effects of consumers' context-dependent preferences on product bundling. Production and Operations Management (forthcoming).
  3. Diao, W, Harutyunyan M, Jiang B (2022) Consumer fairness concerns and dynamic pricing in a channel. Marketing Science (forthcoming).
  4. Jiang B, Tian L (2022) Effects of reactive capacity on product quality and firm profitability in an uncertain market. Operations Research 70(5):2619-2636.
  5. Jiang B, Shi H, Zou T (2022) Effects of on-demand product adjustments on firm's pricing and product strategies. Production and Operations Management 31(3):1252-1270.
  6. Chen Y, Jiang B (2021) Dynamic pricing and price commitment of new experience goods. Production and Operations Management 30(8):2752-2764.
  7. Tian L, Jiang B, Xu Y (2021) Manufacturer's entry in the product-sharing market . Manufacturing & Service Operations Management 23(3):553-568. (Lead research article)
  8. Jiang B, Sudhir K, Zou T (2021) Effects of cost-information transparency on intertemporal price discrimination. Production and Operations Management 30(2):390-401.
  9. Zou T, Zhou B, Jiang B (2020) Product-line design in the presence of consumers' anticipated regret. Management Science 66(12):5665-5682.
  10. Jiang B, Zou T (2020) Consumer search and filtering on online retail platforms. Journal of Marketing Research 57(5):900-916.
  11. Zou T, Jiang B (2020) Integration of primary and resale platforms. Journal of Marketing Research 57(4):659-676.
  12. Jiang B, Tian L, Zhou B (2019) Competition of content acquisition and distribution under consumer multi-purchase. Journal of Marketing Research 56(6):1066-1084. (Cited by FTC Commissioner in July 10, 2020 speech; 2022 Don Lehmann Award)
  13. Eckhardt G, Houston M, Jiang B, Lamberton C, Rindfleisch A, Zervas G (2019) Marketing in the sharing economy. Journal of Marketing 83(5):5-27.   Media mention of this study
  14. Chen Y, Jiang B (2019) Effects of monitoring technology on the insurance market. Production and Operations Management 28(8):1957-1971.   Media mention of this study
  15. Harutyunyan M, Jiang B (2019) The bright side of having an enemy. Journal of Marketing Research 56(4):679-690.
  16. Jiang B, Liu C (2019) Managerial optimism in a competitive market. Production and Operations Management 28(4):833-846.
  17. Jiang B, Yang B (2019) Quality and pricing decisions in a market with consumer information sharing. Management Science 65(1):272-285.
  18. Jiang B, Shi H (2018) Intercompetitor licensing and product innovation. Journal of Marketing Research 55(5):738-751.
  19. Jiang B, Tian L (2018) Collaborative consumption: Strategic and economic implications of product sharing. Management Science 64(3):1171-1188.   Media mention of this study
  20. Tian L, Jiang B (2018) Effects of consumer-to-consumer product sharing on distribution channel, Production and Operations Management 27(2):350-367.
  21. Narasimhan C, Papatla P, Jiang B, Kopalle P, Messinger P, Moorthy S, Proserpio D, Subramanian U, Wu C, Zhu T (2018) Sharing economy: Review of current research and directions for future research. Customer Needs and Solutions 5(1-2):93-106.
  22. Harutyunyan M, Jiang B (2017) Strategic implications of keeping product value secret from competitor's customers. Journal of Retailing 93(3):382-399.
  23. Jiang B, Narasimhan C, Turut O (2017) Anticipated regret and product innovation. Management Science 63(12):4308-4323.  Media mention of this study
  24. Tian L, Jiang B (2017) Comment on "Strategic information management under leakage in a supply chain". Management Science 63(12):4258-4260.
  25. Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research 53(6):988-1000.
  26. Jiang B, Tian L, Xu Y, Zhang F (2016) To share or not to share: Demand forecast sharing in a distribution channel. Marketing Science 35(5):800-809.
  27. Jiang B, Srinivasan K (2016) Pricing and persuasive advertising in a differentiated market. Marketing Letters 27(3):579-588.
  28. Jiang B, Ni J, Srinivasan K (2014) Signaling through pricing by service providers with social preferences. Marketing Science 33(5):641-654. INFORMS Press Release about this study.
  29. Jiang B, Jerath K, Srinivasan K (2011) Firm strategies in the "mid tail" of platform-based retailing. Marketing Science 30(5):757-775 (Lead Article).
  30. Jiang B, Wang B (2008) Impact of consumer reviews and ratings on sales, prices, and profits: Theory and evidence. Proceedings of the 29th International Conference on Information Systems.