Fall 2009 Volume 8 | Issue 3
 
Features
 
 
“Infectious Leverage” Blamed for Financial Meltdown
Banks and borrowers went on a leveraged consumption binge that led to the financial crisis a year ago according to MORE>
 
 
What’s Next for the U.S. Auto Industry?
It’s been a tumultuous year for the U.S. auto industry: bailouts, bankruptcies and cash for clunkers have helped keep the industry afloat. Yet, the reality of too many factories and workers...
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How Consumers Place a Premium on Discounting Time
There is a psychological phenomenon known as present bias, which basically means that a desired outcome (e.g., money, product, experience) in the future is perceived to be...
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Corporate Strategy and the Uniqueness Paradox
While uniqueness in investment strategy choices is a necessary condition for value creation, uniqueness in strategy also mandates more costly expenditures by participants in the market...
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An Integrated Marketing-Operations Model for Product Variety
From a marketing perspective, variety in product offerings is the key to increased market share and revenue growth. From an operations perspective, variety adds...
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