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Product placement and beyond
Advances in technology during the past several decades have changed the way people get their information, entertainment, products and services. In response, businesses – and their advertising agencies... MORE> |
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Does satisfaction impact the bottom line?
Business success isn't always measured in dollars and cents. But do a company's non-financial performance measures reveal anything about its future bottom line? |
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Advertising luxury
Appealing to the luxury consumer is a delicate balancing act. A product needs to compare favorably with its direct competitors, but it can't appear too similar to other items in the firm's product line.... MORE> |
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Hong Kong a decade later
In the days leading up to China's takeover of Hong Kong on July 1, 1997, the media and political pundits were spinning cautionary tales of how the event would topple Hong Kong as Southeast Asia's financial... MORE> |
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Olin in the News
Olin faculty members are sought out by the media for their expertise and expert comment on business-related issues in industry and education. A sampling of news hits follows. How to Limit Your Risks ... MORE> |
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