Sweet charity premiums
Will people pay more for a product that backs a good cause? Yes, to a point, according to studies conducted by Olin Professors Brian McManus and Daniel Elfenbein. McManus and Elfenbein collected data on...
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Market chain reaction
It’s well know that when good fortune smiles on a company, the stock market responds by valuing the firm more favorably – which, in turn, has an impact on competitors in the industry. But according to...
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Reputation sells innovation
In the past 20 years, hundreds of technology-transfer offices have popped up on campuses to help universities commercialize their professors’ discoveries. Patent licensing is a commercial opportunity...
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Olin in the News
Olin faculty members are sought out by the media for their expertise and expert comment on business-related issues in industry and education. A sampling of news hits follows. Nationalization Threats Roil...
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