The Quantitative Marketing and Structural Econometrics Workshop

July 17 - 19, 2017

Olin Business School

Washington University in St. Louis

Professor Brett Gordon, Kellogg School of Management and

Professor Raphael Thomadsen, Olin Business School, Co-Organizers

The purpose of this workshop is to help graduate students in marketing conduct empirical research through the rigorous application of structural econometric methods. The objectives of the workshop are therefore two-fold. First, students will gain an understanding of how to identify and properly frame empirical questions that lend themselves to structural analysis. Second, we will provide students with a solid introduction to basic structural frameworks and estimation techniques, including models of aggregate demand, single-agent dynamics, static games, and dynamic games. The workshop will also provide many opportunities for participants to discuss their ideas and research with other students and faculty.


The workshop is supported by the efforts and financial contributions of the Kellogg School of Management at Northwestern University, INFORMS Society for Marketing Science (ISMS), and the Olin Business School at Washington University in St. Louis.

Who Should Participate

The workshop is primarily intended for Ph.D. students in marketing, economics, or related business disciplines who have completed at least two courses on microeconomics and econometrics.  We also encourage faculty members with an interest in structural modeling to attend the workshop, as we hope their presence will enhance the overall quality of the experience for all participants.


To apply, please send:

  1. a CV
  2. an unofficial transcript
  3. a one-page statement describing your current research and how you hope to benefit from attending the workshop
  4. one letter of recommendation from your faculty advisor. The letter of recommendation should be informative about your standing in the program, research potential, and special interest in structural modeling.


To apply, please send:

  1. a CV


Submit all the application materials to by April 20, 2017. We will notify applicants by May 1, 2017.


PhD Students: Free Registration
Faculty: $250

**Registration by both PhD students and Faculty is required** 

See the "Registration Page" to register or click here.

All attendees must cover their own travel expenses and hotel costs.The workshop has a limited amount of funds available to sponsor students who demonstrate a financial hardship in paying for their hotel room.  All meals during the workshop will be provided by the Olin Business School.


A block of hotel rooms has been reserved at the Clayton Plaza hotel.  Please see the Accommodations page for all necessary information.